Stephanie • December 5, 2022
There’s nothing like cheering on your favorite team from the stands, but watch parties, especially in shared spaces full of fellow fans, can be a very close second. Now that we’re in the knockout rounds don’t miss your chance to create a stand-out experience, and turn game-day visitors into loyal patrons. Go Big or Go
Stephanie • November 7, 2022
Football fans at the games in Qatar will receive live scores and game statistics printed on their Budweiser beer foamThis November, in locations across 3 continents, we’re so pleased to be partnering with AB InBev, parent of Budweiser, to create an unprecedented game experience for football fans watching the big games. We’ve integrated the live
Stephanie • February 15, 2021
When the pandemic broke out in March 2020, we examined how global brand leaders were responding to Covid-19. Industry leaders stepped up – turning alcohol into hand sanitizers, lending their factories to public authorities, donating products and profits, and more. National alcohol associations offer valuable information Many businesses feel overwhelmed by the massive amount of
stephanie9 • October 16, 2020
Recent global events have changed countless aspects of consumers’ lives, including their spending habits. According to McKinsey, 75% of US consumers opted for new brands during the pandemic, and 1 in 4 consumers globally have done so. This shift is sudden but may not be fading, as we learn that nearly 90% plan to stick
stephanie9 • June 29, 2020
Bev-top media, a new tech category designed to create consumer engagement by imprinting personalized content on drinks, delivers 26% uplift in year-over-year sales for Guinness. Tel Aviv, Israel, 30 June 2020 – Ripples releases results of a pilot study to measure the impact of bev-top media on local draft sales for the global beer brand
Global lockdown is slowly beginning to lift and we’re all eager to resume enjoying the experience of drinking and eating out. But with social distancing as the new normal, it remains to be seen how these experiences will change. No one is more eager to understand than the cafe, restaurant, and bar businesses themselves as
Will Harvey is the Digital Innovation Manager, and a member of the Culture, Media & Futures Team at Diageo – one of the world’s largest distillers and makers of leading global alcoholic beverage brands including Guinness, Smirnoff, Johnnie Walker and Baileys. As DIM, Will works directly with the Head of Technology & Innovation to scout,
While the world’s HORECA industries wait anxiously for signs of the ‘day after’ Covid-19, public return to these hospitality services will likely be gradual as we learn to adjust to social distancing. Tracking the pace of this process is critical. For many businesses, the difference between several weeks or months could mean staying afloat versus closing
Stephanie • April 30, 2020
If you’re struggling to understand the effects of Covid-19 on the alcohol industry – you’re not alone. A big picture snapshot of the current situation is composed of starkly contrasting black and white trends, each telling very different tales. On the one hand, online sales are booming globally as many people are drinking more at
In this debut episode of the DrinkX podcast we talk about beer education with none other than Charles Nouwen, Head of Passion’ for Beer at AB InBev, the world’s largest brewer with nearly 30 percent market share of global beer sales by volume. The episode starts off with Charles explaining what his awesome-sounding job title
Stephanie • March 30, 2020
Over the past few weeks, as COVID-19 continues to spread and containment efforts reach new peaks, global sentiment has turned from shock to anxiety (and everything in between) quite quickly. For many of us COVID-19 creates a very uncertain future. People are concerned about their own health, the health of their loved ones, school, employment,
Stephanie • March 25, 2020
The recent tidal wave of Covid-19 related memes underlines the power of positive content to help us cope collectively in times of crisis. As one popular illustrator notes, “Using art and humor right is one of the most comforting things in times like this… it normalizes the situation we’re in without really ignoring the concern.“
