Bev-top media, a new tech category designed to create consumer engagement by imprinting personalized content on drinks, delivers 26% uplift in year-over-year sales for Guinness. Tel Aviv, Israel, 30 June 2020 – Ripples releases results of a pilot study to measure the impact of bev-top media on local draft sales for the global beer brand…
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Mikes Place Guinness Ripples Pilot 2020t

Guinness Sales Increase By 26% YOY Following Use of Innovative On-Trade Technology

Bev-top media, a new tech category designed to create consumer engagement by imprinting personalized content on drinks, delivers 26% uplift

June 29, 2020
  Diageo’s Will Harvey and Rewrite Digital’s Jon Reay discuss how digital technologies such as AR and AI devices such as Alexa can help the beverage industry adapt to challenges and opportunities in the wake of Covid-19      Tel Aviv, Israel, 8 June 2020 – The beverage industry’s rapidly increasing adoption of digital technology…
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New DrinkX Podcasts Reveal the Digital Transformation of the Beverage Industry

Diageo’s Will Harvey and Rewrite Digital’s Jon Reay discuss how digital technologies such as AR and AI devices such as

June 9, 2020
Smell may be the dominant sense associated with good coffee, but visual cues are more important than ever for expressing the full story of what goes into making that latte. And there’s a lot to show - heritage, value chains, product innovation, sustainability, culture. “The growing demand for specialty coffee follows the growing consumer interest…
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How Specialty Coffee Brands Are Using Visual Storytelling to Stay Top of Mind

Smell may be the dominant sense associated with good coffee, but visual cues are more important than ever for expressing

June 3, 2020
Global lockdown is slowly beginning to lift and we’re all eager to resume enjoying the experience of drinking and eating out. But with social distancing as the new normal, it remains to be seen how these experiences will change. No one is more eager to understand than the cafe, restaurant, and bar businesses themselves as…
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Social Distancing Adds New Touchpoints in the Customer Journey for F&B Businesses

Global lockdown is slowly beginning to lift and we’re all eager to resume enjoying the experience of drinking and eating

May 27, 2020
Will Harvey is the Digital Innovation Manager, and a member of the Culture, Media & Futures Team at Diageo - one of the world’s largest distillers and makers of leading global alcoholic beverage brands including Guinness, Smirnoff, Johnnie Walker and Baileys. As DIM, Will works directly with the Head of Technology & Innovation to scout,…
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DRINKX PODCAST | EPISODE 3: WILL HARVEY, DIAGEO

Will Harvey is the Digital Innovation Manager, and a member of the Culture, Media & Futures Team at Diageo –

May 14, 2020
In episode 2 of the DrinkX podcast we hear about Ilan Avitsur's fifteen year acscent from local bartender on the local Tel Aviv bar scene, to Area Manager for one of the world's top 10 spirits companies, Roust Inc. The episode begins with Ilan telling the incredible story of how one man's vision turned Russian…
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DRINKX PODCAST | EPISODE 2: ILAN AVITSUR, ROUST INC.

In episode 2 of the DrinkX podcast we hear about Ilan Avitsur’s fifteen year acscent from local bartender on the

May 11, 2020