Over the past few weeks, as COVID-19 continues to spread and containment efforts reach new peaks, global sentiment has turned from shock to anxiety (and everything in between) quite quickly. For many of us COVID-19 creates a very uncertain future. People are concerned about their own health, the health of their loved ones, school, employment,…
Global Alcohol Industry Responds to Covid 19

The Bigger Picture: How the Global Alcohol Industry Is Responding to Covid-19

Over the past few weeks, as COVID-19 continues to spread and containment efforts reach new peaks, global sentiment has turned

For better or worse, the shift towards at-home mixology couldn’t be more timely. This list of home mixologist influencers from around the globe - and their Instagammable works of drink art - will inspire you to get crafty at your own bar cart. As all things seasonal, local, and even foraged continue to dominate cocktail…
At-Home Mixologists Cocktails

5 At-Home Mixologists Share Their Favorite Quarantine Cocktails

For better or worse, the shift towards at-home mixology couldn’t be more timely. This list of home mixologist influencers from

The recent tidal wave of Covid-19 related memes underlines the power of positive content to help us cope collectively in times of crisis. As one popular illustrator notes, “Using art and humor right is one of the most comforting things in times like this... it normalizes the situation we're in without really ignoring the concern.“ …
ripples cocktail: a little bit of goodness

Responding to Covid-19: How Bars & Cafes Are Using Ripples

The recent tidal wave of Covid-19 related memes underlines the power of positive content to help us cope collectively in

The maxim ‘Show Don’t Tell’ has never been more relevant for big beer brands. According to Nielsen, “three out of four consumers decide which alcoholic category they plan to purchase from ahead of time, meaning there is incredible value in being — and staying — top of mind...to help consumers “recall” your product.” Having a…
Beer + Visual Storytelling

5 Innovative Examples of Visual Storytelling by Big Beer Brands

The maxim ‘Show Don’t Tell’ has never been more relevant for big beer brands. According to Nielsen, “three out of

Just when you think you’ve finally got a handle on millennials and all their very specific purchasing and drinking preferences, here comes Gen Z. With a smartphone in one hand and their other index finger on the pulse of a number of important social issues, Gen Z has arrived and is ready to become the…
Understanding Gen Z as Alcohol Consumers

New insights to help you understand the Gen Z drinker

Just when you think you’ve finally got a handle on millennials and all their very specific purchasing and drinking preferences,

Don’t look now, but the commodity beer industry is stumbling like it just drank six pints of its own product. In fact, the U.S. beer industry has declined for five years straight. And this is a problem that isn’t slowing down. Between October of 2018 and October of 2019 sales of domestic beer fell 4.6%…

Why beer brands still don’t ‘get’ women

Don’t look now, but the commodity beer industry is stumbling like it just drank six pints of its own product.