Lavazza at the Mutua Madrid Open

We started our tennis journey with Lavazza all the way back in 2016, serving up caffeinated creations to the queue at Wimbledon, and we’re honored to still be a part of Lavazza’s journey as the official partner with great tennis around the globe.

The latest event – the Mutua Madrid Open in Spain!

More than 5,000 attendees were served custom-printed lattes in honor of the occasion, and more than two-thirds selected their own content – either one of the official show designs or their own picture alongside the Lavazza and Mutua Madrid Open logos.

Here’s what Toni Salort, Lavazza’s Iberia Marketing Manager, had to say about the activation:

 “In the Mutua Madrid Open, while Lavazza has offered its expertise and quality in coffee with its baristas, Ripples has provided a fun and engaging added value to the consumers all over the tournament. With 4 latte machines, we have been able to provide different solutions around the tournament adapted to the locations where they were displayed. The Ripples team has shown excellent commitment and assistance at any time which is extremely appreciated to improve the quality of the experience.”

Next up: the French Open in Paris!