5 Ways Brands Use Ripples to Capitalize on Sports Events – From Euro 2024 to Formula 1

Sporting events like EUROS 2024 and Formula 1 are a perfect match for brands on the lookout for innovative ways to capture attention and engage fans.  The fan experience is powerful and long-lasting, and sports sponsorships give brands a way to make emotional connections with potential customers on a global and local level. 

Brands worldwide are turning to Ripples, a technology that transforms ordinary beverages into engaging works of art, to maximize the impact of their game day activations, creating resonant, real-time experiences with proven social media reach.

Ripples offers a unique platform for brands to connect with sports enthusiasts with sports-themed messaging, shared brand values, or personalized content on drinks or dessert. 

Here are 5  unique strategies brands around the world are using Ripples to set new standards in fan engagement: 

1. INFLUENCER MARKETING WITH PERSONALIZED CONTENT: BACARDI PATRON AT FORMULA 1 IN MONACO

At the glamorous Formula 1 auto race weekend in Monaco, Bacardi Patron Tequila invited a few dozen influencers with massive followings to party on a yacht. Each strategically invited guest was served with a Patron cocktail featuring their name, providing everyone with customized content from this exclusive event, encouraging posts seen by tens of millions of fans around the world.

2. AMPLIFYING SOPHISTICATION BY ASSOCIATION: LAVAZZA AT THE ROYAL ASCOT IN LONDON

The Royal Ascot, a 5 day horse racing event, is a British heritage experience filled with timeless traditions including  royal processions, morning jackets and fancy hats. With a shared commitment to excellence and exquisite taste, Lavazza is a perfect Official Coffee Partner at Ascot Racecourse.

Pairing Ripples-topped drinks featuring the Lavazza and Royal Ascot logos, enjoyed not only by fans but by the iconically-dressed  officials, or “Greencoats,” Lavazza is easily and visually aligned with the sophisticated atmosphere of the day, with fans onsite and online alike.

3. COCKTAILS FOR A CAUSE: CELEBRITY CHEF & FRIENDS GOLF AND TENNIS TOURNAMENT BENEFITING CITY HARVEST

This fifth annual tournament offers participants the chance to golf and play tennis alongside notable athletes and some of New York City’s top chefs. The day is paired with a food and wine experience featuring Ripples-topped drinks, all to raise funds to feed hungry New Yorkers.  

Using Ripples as part of a charity event adds an extra level of prestige to impress your donors and enhance the guest experience, while simultaneously promoting your cause through social media amplification. 

4. REACHING NEW GLOBAL FANS: GUINNESS ANNOUNCED AS OFFICIAL PREMIER LEAGUE SPONSOR

This month marks Guinness’s first foray into international Football (soccer) sponsorship as they were announced as the new official beer of the Premier League. This lets Guinness not only reach millions of UK fans, but new fans around the world. The Premier League reaches 900 million households in 189 countries.

A pint of Guinness is iconic on its own, but by pairing their distinctive harp alongside the Premier League logo, thanks to Ripples technology, Guinness’s announcement of their prestigious new partnership can be shared at a glance. This partnership is further enhanced with the use of Guinness foam art, creating a memorable visual impact.

5. HOMETOWN HEROES: VIVI & CO COFFEE BAR INVITES FANS TO CELEBRATE EURO 2024

It’s easy to bring all of the tactics above down to the local level and amplify fan spirits with content, menu items, or watch parties at your local bar.

Vivi & Co in Glasgow, Scotland created local Ripples content to fully embrace EURO 2024 spirit. With a coffee featuring local players and a viral hit song all about the spirit Scot players and fans bring to the game, inviting everyone in Glasgow to come celebrate Scotland in style. 

With easy-to-use tools anyone with a Ripple Maker can upload their own content with just a few clicks, it’s an amazing way to offer up designs that resonate with the local crowd.

From the grandeur of the Royal Ascot to local celebrations of EURO 2024, businesses are setting new standards in sports fan engagement by harnessing the power of Ripples. Personalized content means brands can connect more deeply with their audience and expand their reach beyond the pitch, enhancing engagement and brand loyalty at sporting events of any size around the globe.