You must also build a menu strategy. Highlight specific items based on their profitability rate. This doesn’t always mean you should promote the most expensive items, as profit and price are not the same. Encourage items that contain time-sensitive ingredients and take stock considerations into account.

Profitability on the menu: Upselling techniques in restaurants

You must also build a menu strategy. Highlight specific items based on their profitability rate. This doesn’t always mean you

The second campaign was launched around Halloween, a celebration of lighthearted creativity that gives people the chance to be anyone and anything in the world. Customers who scanned the QR code were met with spooky, fun designs that turned them into Count Dracula, monsters, and other creatures associated with the holiday. Customers’ selfies were perfectly…

Guinness Korea puts customers at the center of its creative campaigns

Guinness is one of the world’s leading beer brands, specializing in Irish stout beer and active in more than 120 countries, including Korea.

How to Market to Millennials

Millennial purchasing power has always been incredibly strong; in 2020 in the US alone this group represented approximately $1.4 trillion in disposable income.

Your use of natural ingredients is worth promoting to ease any concern drinkers may have and let your audience know how much you care about their wellbeing and what an effort your brand is making by thinking of all the details.

Brands Reach the Top With These 5 Tips for the Right Drink Toppers

Your use of natural ingredients is worth promoting to ease any concern drinkers may have and let your audience know

When we think of coffee art painting, different concepts come to mind. In one, the painting is created on top of a coffee cup as a form of latte art (if you’re not sure what that means, you need a new barista and to check out our article: How to Master Coffee Art). Another coffee…

Creative Juices: The Fascinating World of Coffee Art Painting

When we think of coffee art painting, different concepts come to mind. In one, the painting is created on top