Rebecca Connors • June 7, 2026Are You Running Your Coffee Cart Like a Café? You Might Be Missing Bigger Opportunities
Running a coffee cart isn’t a smaller version of a café. It’s a completely different type of service. Yet many operators approach it the same way they approach daily service – focusing on speed, menu variety, and efficiency. That’s not what defines a successful coffee cart. According to Freeman, Immersive activations, personalization, and technology are














