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Stephanie • March 8, 2020

5 Innovative Examples of Visual Storytelling by Big Beer Brands

The maxim ‘Show Don’t Tell’ has never been more relevant for big beer brands. According to Nielsen, “three out of four consumers decide which alcoholic category they plan to purchase from ahead of time, meaning there is incredible value in being — and staying — top of mind…to help consumers “recall” your product.” Having a
woman serving beer
stephanie9 • February 26, 2020

Why beer brands still don’t ‘get’ women

Don’t look now, but the commodity beer industry is stumbling like it just drank six pints of its own product. In fact, the U.S. beer industry has declined for five years straight. And this is a problem that isn’t slowing down. Between October of 2018 and October of 2019 sales of domestic beer fell 4.6%
I drank beer before it was cool Guinness
Stephanie • February 16, 2020

Share of Voice: 9 Influencer Marketing Stats Every Big Beer Brand Should Know

There’s no question about it. In 2020, getting social media right is a must for big beer brands to connect with millennial audiences, and influencers can be a powerful conduit to that elusive market.  Big beer brands know this. And they’re allocating their budgets accordingly, despite heavy  criticism from both journalists and consumers who don’t
Nitro drinks
Stephanie • January 16, 2020

Millennials and the nitro drink trend that won’t fade away

There’s a reason millennial opinion is so important. It’s not because millennials are the biggest living generation, and it’s not because they’ve got major spending power, although those are compelling reasons as well. It’s because millennials tend to like awesome things like the glocal food movement, craft breweries, and independently owned coffee shops, so to
International Beer trends
Stephanie • July 24, 2019

8 International Beer Trends You Need to Know

For as different as people are all over the world, there are a few things that nearly everyone can agree on: that love is worth fighting for, that family comes first, and that beer is very good. International Beer Day coming up on August 2nd is a celebration of everyone’s favorite malted beverage, and to honor
Suntory Beer foam print
Stephanie • April 12, 2019

Ripples Partners with Japanese Beer Brand Suntory

Ripples is excited to announce our partnership with the Japanese beverage company, Suntory Beer! Starting in April, Suntory plans to introduce 700 Ripple Maker PM units at certified locations and factories throughout Japan, with continued rollout throughout the year. In addition to providing in-venue support to these key partners, Suntory Beer has also installed Ripple
Experiential Events
Stephanie • April 11, 2019

5 Must-See Examples of Experiential Event Marketing

Rare is the company that isn’t looking to make a splash at their next conference, trade show or product launch. The numbers propelling event marketing are compelling enough: according to The 2019 Event Marketing Report from event management platform Bizzabo, most marketers believe event marketing is the single most important and effective marketing channel as it
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