Knowledge Bar

For better or worse, the shift towards at-home mixology couldn’t be more timely. This list of home mixologist influencers from

The recent tidal wave of Covid-19 related memes underlines the power of positive content to help us cope collectively in

Yes, you can print a selfie on the silky foam of a Guinness pint. It’s called a Stoutie – and people love it.

Interactive St. Patrick’s Day campaign will see fun messages and challenges printed onto pints of stout, creating theater and excitement

The maxim ‘Show Don’t Tell’ has never been more relevant for big beer brands. According to Nielsen, “three out of

Just when you think you’ve finally got a handle on millennials and all their very specific purchasing and drinking preferences,

Don’t look now, but the commodity beer industry is stumbling like it just drank six pints of its own product.

We’ve said it elsewhere and we’ll say it here: social media and alcohol go hand in hand. Brand managers for

For 35 years, the Nightclub & Bar Show in Las Vegas has served as the annual gathering of America’s most