guinness Category

The second campaign was launched around Halloween, a celebration of lighthearted creativity that gives people the chance to be anyone and anything in the world. Customers who scanned the QR code were met with spooky, fun designs that turned them into Count Dracula, monsters, and other creatures associated with the holiday. Customers’ selfies were perfectly…

Guinness Korea puts customers at the center of its creative campaigns

Guinness is one of the world’s leading beer brands, specializing in Irish stout beer and active in more than 120 countries, including Korea.

If you’re not familiar, Bar Rescue is niche reality television at its finest. Now in its sixth season, the show stars industry legend Jon Taffer as he helps revitalize failing bars and restaurants across the United States with his characteristic ‘tough love’ attitude and an entourage of professional food and beverage consultants. Titled ‘Driving Miss…

We were featured on Bar Rescue!

If you’re not familiar, Bar Rescue is niche reality television at its finest. Now in its sixth season, the show

Today’s stream of digital communication is increasingly crowded, so Guinness and Ripples have partnered up to move the brand-consumer conversation to an engaging new platform that cuts through the noise -- beverage tops. With bev-top media, pints of Guinness become an innovative canvas for delighting customers with personalized messages and images. Case in point:  the…

Ripples + Guinness = Stoutie (A Selfie on a Beer!)

Today’s stream of digital communication is increasingly crowded, so Guinness and Ripples have partnered up to move the brand-consumer conversation

On St. Patrick’s Day 2018, 6 bars used the “Ripples Effect” to wow their customers. Ripples' Product Marketing Manager Geva Telem shares all the details on how this campaign came to be:  I joined Ripples in Spring 2017. The Coffee Ripples product impressed me, but as soon as I signed the paperwork they started talking…

How we got Guinness’s Attention and Boosted Their Sales

On St. Patrick’s Day 2018, 6 bars used the “Ripples Effect” to wow their customers. Ripples’ Product Marketing Manager Geva

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