The Setai Hotel

SETTING THE BAR FOR PERSONALIZED SERVICE

Industry: Hospitality 
Machines: Ripples PM
Location: Miami Beach

SITUATION

The Setai in Miami Beach stands out as a serene oasis among the flashier hotel properties in Florida’s ‘Magic City’. With its streamlined Asian-inspired decor, a selection of three temperature-controlled Art Deco swimming pools, rainshowers, and Bose surround sound stereos, every little detail that makes up the customer experience at The Setai whispers luxury. It’s no wonder they’ve consecutively been recognized as a 5-Star property by Forbes Travel Guide since 2015. But with great accolades (not to mention consistently pricey rates) come great expectations – so the pressure is always on to surprise and delight the hotel’s eager guests.

 

SOLUTION

From first greeting to final farewell, using Ripples beverage-top media allows the Setai to strategically weave in that ‘surprise and delight factor’ anywhere it’s needed. They print a range of bev-top content, from branded messages such as the hotel logo, to user-generated content such as selfies, to Ripples pre-designed content featuring trending collections. With the platform’s real-time customization capabilities, Setai staff can use simple guest details and information to mix and match the types of drink content they serve and amplify their efforts.

 

As a property here in Miami Beach we are huge on social media and also huge on branding. So when the idea came to present something to the guest that would put our names further out there we jumped at the opportunity.

Kayon Kelly, Food & Beverage Manager

SUCCESS

The future of luxury hospitality lies in delivering increasingly personalized service, and the challenge is to deliver that personalization at scale. Ripples offers the Setai a simple, inexpensive way to meaningfully connect with new and returning guests throughout their stay, and because bev-top is inherently shareable on social, it also provides a boost of free earned media that supplements their paid advertising efforts.

 

From Setai’s Instagram Feed…

Picture perfect breakfast that's ready to be shared!

About the Setai Miami

Situated ocean-side in the heart South Beach, The Setai is an award- winning, international leader in hospitality and a member of The Leading Hotels of the World Group.

Established: 2004

With Ripples since: 2018

Fun fact: "SELATAN PANTAI” means “South Beach” in South East Asian Bahasa language and letters were fused to create “Setai”.

The Setai Hotel

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