Attracting Millennials to this Italian hotspot
La Centrale is Miami’s premier Italian food hall, transporting customers to Italy with experiential cooking classes, lively cocktail bars, gelato shops, and more than 14 restaurants. With such a broad offering, they were looking for a way to customize that value proposition across their wide audience, boosting loyalty from existing visitors as well as attracting new ones.
La Centrale’s staff has seen first hand how the Ripple Maker can enhance customer experience (not to mention increase tips for their waitstaff), so they make a point of regularly explaining how simple it is to download the app and create user-generated drink content, including personalized designs, messages, and selfies. This buy-in from staff has proven essential in maximizing ROI from their Ripple Maker, especially among Millennials who take full advantage of the customization abilities afforded by the app.
“The ROI is by getting extra customers in, new customers in, and giving them a great customer experience…”
Ivan Haller, Director of Operations
The Ripple Maker drives foot traffic and online social traffic which the operators of La Centrale have directly attributed to attracting new customers, driving sales, and boosting repeat business. Director of Operations, Ivan Haller, says: “The customer reaction is generally ‘wow!’ because they don’t expect to get either their picture or a greeting on the coffee so it really makes them smile. Especially the young crowd, the Millennials, they love to bring their friends somewhere that’s trendy and they can customize their pictures. I think definitely the ROI is by getting extra customers in, new customers in, and giving them a great customer experience. At the end of the day it’s all about the experience we give to our customers.”