Top Beverage Trends for 2024

The food and beverage industry is witnessing significant shifts in consumer preferences and technological advancements. Here’s a look at the top beverage trends that are expected to shape the industry this coming year.

2024 Beverage Trend#1: Functional Ingredients

Consumers are increasingly drawn to beverages with added mood-enhancing benefits, seeking drinks that provide energy, calm, or clarity.

CBD-infused drinks

CBD-infused beverages continue to grow in popularity for their health benefits, particularly in stress reduction and relaxation. Restaurants and bars are creatively infusing CBD into cocktails, mocktails, and even coffee, providing a unique and relaxing experience for customers.


Mushroom drinks, utilizing adaptogens like Reishi, Lion’s Mane, Chaga, and Cordyceps, are becoming popular for their stress-relieving properties. Mushroom-infused coffees and teas, along with new products like mushroom beers, are expected to gain further traction in 2024.

Clean Caffeine

There’s a growing demand for coffee and energy drinks with added health benefits like probiotics, offering consumers a “boost with benefits.”

2024 Beverage Trend #2: Technology

Personalized Drink Recommendations

Artificial Intelligence (AI) is revolutionizing the way beverages are recommended, with machine learning algorithms personalizing suggestions based on individual taste, drinking habits, and environmental factors.

Accelerated Spirits Aging Techniques

New techniques are enabling liquors like whisky and rum to taste as though they’ve aged for decades, though it’s only been weeks, potentially enhancing quality and reducing costs.

2024 Beverage Trend #3 – Sustainability

Ultrasonic Milling

Innovations in oat milk production are leading the way in sustainability, with ultrasonic milling techniques enhancing farming efficiencies. This technology is expected to enter a commercialization phase this coming year.

Zero Waste Drinks

The beverage industry will continue to respond to environmental concerns with a focus on sustainable packaging and ingredients with a low carbon footprint.

2024 Beverage Trend #4: Spectacle

Drinks for All 5 Senses

Beverage operators are crafting experiences that are a full sensory, with visually striking and interactive elements like fire, dry ice, color-changing ingredients, and printed designs.

As we navigate through 2024, these trends highlight the beverage industry’s dynamic nature, showcasing a blend of health-conscious choices, technological integration, sustainability efforts, and engaging sensory experiences. These trends are set to redefine how we perceive and enjoy our drinks, making this year an exciting time for the beverage industry.


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