“Retail Magic” in London

Coca-Cola is a master of creating engaging, hands-on experiences for their customers, and their latest offering in Covent Garden is the best one yet. With bi-monthly clothing launches with local labels, sustainable fashion, personalized coke cans, and a mocktail bar with drinks topped off with Ripples — and oh, yeah, our absolute favorite drag queen from Rupaul’s Drag Race UK — Coca-Cola’s Europe flagship is a masterclass in experiential marketing for Gen Z.  Check out the walk-through in the video below. We’re so excited to be a tiny part of this impressive activation.