Whether it’s a huge international brand, your best friend’s wedding or the bar around the corner, event producers and marketing managers use printed drinks to captivate audiences, expand their social media reach, and leave a lasting impression. Approximately every three seconds, someone in the world is served a Ripples-topped drink. Brand activations happen nearly every day and every hour.Read on to see how these savvy event teams used Ripples to put the perfect finishing touch on their specialty drinks – and all just from the last three weeks.1. Celebrating 25 Years of SVU
Interactive Fan Event
Rockefeller Plaza was renamed Olivia Benson Plaza and taken over by an immersive pop-up honoring the beloved detective on the long-running show Law & Order: Special Victims Unit. As part of the activation, fans were served up drinks from the Benson & Co. Coffee truck, topped with Ripples prints honoring the show and its characters.2. A Happy Hour to Remember
Expert Public Relations
Desksides are a fancy way of saying an interview, traditionally meeting with journalists in their office or cubicle, where a PR pro can sit one-on-one with a reporter to show and tell what makes their brand stand out.And when that news is a sneak peek of a fantastic new whisky, and you’re a genius PR team, those deskside meetings are clearly best served by having a hosted happy hour in the office. Which is exactly how
@therealpr and
@drinkoffhours ended up with the editors at Conde Nast. Letting guests upload a favorite picture for their new Instagram-worthy cocktail makes it near-guaranteed to make this a meeting worth remembering.Add a vibrant vibe to every meeting with a
cocktail printing machine, creating unforgettable drinks.
3. Film Independent Spirit Awards
Red Carpet Ready
We were so pleased when our friends at Lavazza brought the Ripples experience to the Film Independent Spirit Awards. As the ceremony’s official coffee partner they served up more than 600 espresso drinks to the stars on the night, showing how the art of coffee meets the world of storytelling and film. And with Ripples-topped drinks from our innovative
coffee printing machine, all the cups were ready for their closeup.
4. Signature Cocktails for a Spring Wedding
That Added Special Touch
A signature wedding cocktail is a special, predetermined drink (or two!) that a couple serves at their reception, and that represents the couple together or individually. Sometimes they rename a drink after their pets, or choose a drink made famous in the city where they met. Sip It TX created a truly memorable drink moment with interactive cocktails topped with love notes and photos of the bride and groom.
5. St. Patrick’s Day
Irish Bars Worldwide
Irish Bars around the world – from Boston to Dublin to Singapore – raised pints of Guinness topped with Ripples prints this year. This St. Paddy’s Day was extra special because thanks to the new Jungle Blend kit – exclusively for the Ripple Maker II Pro – drinks were dressed up with vibrant green shamrocks.
Conclusion
From creating interactive drink experiences to unforgettable custom moments, brands around the world leverage Ripples as their secret ingredient for a successful event – whether it happens to be for a meeting, standing out on one of the biggest drinking days of the year, or doing a little thing like transforming Rockefeller Plaza. With a full suite of content tools, brands are able to use Ripples to create an experience that resonates with the audience on the day — whatever that might mean.If you’re interested in adding
beverage-top media to your marketing activations that will leave your guests thirsty for more,
get in touch.
