DRINKX PODCAST | EPISODE 2: ILAN AVITSUR, ROUST INC.
In episode 2 of the DrinkX podcast we hear about Ilan Avitsur’s fifteen year acscent from local bartender on the local Tel Aviv bar scene, to Area Manager for one of the world’s top 10 spirits companies, Roust Inc.
The episode begins with Ilan telling the incredible story of how one man’s vision turned Russian Standard into the world’s second-largest producer of vodka by volume in the world, over the course of just a few short years…
Episode 2 Highlights
2:00 minutes in
What makes Russian Standard special? Why did the world need another vodka brand, and why this one?
The founder of Roust Inc, Roustem Tariko, was driven both by his passion for vodka and pride in its origins. As the birthplace of vodka, he contended, Russia needed to be producing the world’s finest version of this popular spirit. And so Russian Standard was born, combining premium local ingredients and advanced distilling technology to create a vodka that is exceptionally smooth.
11:00 minutes in
How has the spirits industry changed in the last 15 years, especially in light of new access to information online?
About: DrinkX is a new podcast about the global drink culture from tech and product innovation to industry trends and marketing. We will be talking to thought leaders, influencers, brand innovation managers, baristas and mixologists from around the world to serve you the most interesting topics out there.
Host: Geva Telem, Product Marketing Manager at Ripples
Research: Yifat Yudovsky: Head of Key Accounts at Ripples
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