The top 15 bev-top designs printed globally in 2019

They say how you spend your days is how you spend your life and starting the morning off right is essential to setting the tone for what follows. So it should come as no surprise that positive morning messages dominated the top text-based drink designs in 2019 and will continue to do so in 2020. Bottom line: helping people feel good with content that elevates, energizes, and inspires is a powerful icebreaker for businesses, especially in the morning.

The top 15 bev-top designs printed globally in 2019

Beer: It Better Be Cool

If people drink coffee to pick up their morning or afternoon and feel inspired, they drink beer to have fun and relax, often among friends or peers. Content that conveys coolness and relevancy is tops.

Beer: It Better Be Cool

SEASONS CHANGE

In our culture of screen dominance and distraction it’s easy to feel disconnected. Perhaps that’s the reason nature and seasonal content are so appealing and provide a welcome reminder of what’s happening around us beyond the screens in our immediate fields of vision. What’s for certain is that prints which reflect seasonality perform well and show high print volumes throughout the year.



SEASONS CHANGE

FLOWER POWER

This rose was the single most printed Ripple of the year in 2019 with over 50,000 prints! We predict that flowers will continue to be a dominant theme, from realistic illustrations to mandala-like abstractions.

FLOWER POWER

Big in Japan

Viral is as viral does, and in most countries around the world we noticed that the most popular themes were cross-culturally popular. Except, of course, in Japan. Early adopters by definition and blessed with a sense of aesthetic that is bound in thousands of years of tradition, Japan sets its own distinct bar for cultural trends, bev-top content included.

Big in Japan

All the Single Ladies

Gender politics and ever-broadening definitions of female role models were a focal point in 2019 that is expected to gain momentum in 2020. Bev-top content will echo these developments.

All the Single Ladies

GREET ME

In the travel and hospitality sector, efforts to make hotel guest experience more personalized will continue to grow through scalable technologies. Bev-top media will be used at multiple touchpoints to greet guests, help them discover local attractions and on-premise offerings, and to encourage customer loyalty.

GREET ME

Art is for everybody

From real-time marketing to remakes of iconic classics, art is appreciated anywhere - from street graffli to the tops of drinks.

Art is for everybody

The Truth About Cats & Dogs

Bow wow wow yippeeyo yippeeyay - you can always depend on cute cats and dogs to put a smile on customers faces. Especially if they're uploading photos of their own with the Ripples mobile app.

The Truth About Cats & Dogs