Clalit Health Services Finds the X Factor with Ripples
Clalit Health Services is the largest state-mandated HMO in Israel. During the Covid-19 pandemic, the organization faced the critical task of leading the country’s vaccination efforts, which included inoculating millions of citizens in a matter of weeks.Clalit quickly realized the importance of creating a positive experience for patients and encouraging them to share their decision to accept the vaccine with others on social media. The organization was looking to influence the public sentiment and leave a smile on people’s faces. Clalit also wanted to remind its audience of the brand behind all the hard work.
Clalit partnered with Ripples and used the Ripple Maker to print uplifting and empowering messages on coffee served at the vaccination centers. Printed lattes congratulated people on their decision and included phrases like “Back to life” and “My first coffee after the vaccine.” Ripples’ designs for Clalit featured the organization’s iconic visuals and logo to form the complete branded moment.Inbar Zach, Clalit’s Marketing Communications Director, explained that “We chose Ripples because we were looking for the X factor, a way to create a more fun experience at the vaccination center. We wanted our patients to get something they weren’t expecting, and that they would want to share on social media.”Patients visiting the center were thrilled with this creative initiative and made sure to include the printed lattes in their social media posts to generate more attention and acceptance. The campaign was particularly successful among younger audiences who are also more exposed to online influences when making health-related decisions.According to Inbar, “The outcome has been great. Everyone is very excited to receive the printed coffee, and they’re constantly sharing the photos on social media.”This creative use of Ripples’ branding solution demonstrates its versatility and the ability to tackle every branding task in any category. No matter how serious or playful the topic, creativity is always the answer. Printed beverages offer a positive message to support any experience, including important moments like getting vaccinated.To learn more, visit our F&B Data Insights page and discover customers’ preferences based on industry segments and regions.
The blue waves latte is a bold, visually arresting drink that layers espresso and butterfly pea flower milk into a swirling deep-blue base, topped with a thick white foam ready for printing – perfect for summer events, sports events, themed nights, or any venue that wants a signature drink that stops guests mid-scroll. Ingredients Iced
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Whether you’re scaling up or just starting out, see how cafes and bakeries use the Ripple Maker coffee printer to attract crowds, stay ahead of trends, and grow their brand.
The Setai Hotel
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Isabelle’s Osteria, a cozy Italian restaurant nestled in the iconic Gramercy Park neighborhood, offers more than just delectable dishes — it’s a place where guests can create lasting memories. Named after Executive Chef James Tracey’s mother, “Isabelle’s” brings a personal touch to everything they do. And now, thanks to the Ripple Maker, Isabelle’s has found ... Read more
“In the last three months, the Ripple Makers have had an amazing impact on sales. Customers are now coming to us specifically for the Ripple Maker experience – enabling us to upsell to them for other beverage options too."
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* The discount on the Ripple Maker is automatically reflected in the product price. * Enjoy 10% off the Ripple Maker II PRO * Discount may vary by currency.
Special Offer:
Offer valid through 07/07/26
Save Up to €280on the Ripple Maker II PRO
* The discount on the Ripple Maker is automatically reflected in the product price. * Enjoy 10% off the Ripple Maker II PRO
Special Offer:
Offer valid through 07/07/26
Save Up to £240 on the Ripple Maker II PRO
* The discount on the Ripple Makers is automatically reflected in the product price. * Enjoy 10% off the Ripple Maker II PRO