Clalit Health Services Finds the X Factor with Ripples
Clalit Health Services is the largest state-mandated HMO in Israel. During the Covid-19 pandemic, the organization faced the critical task of leading the country’s vaccination efforts, which included inoculating millions of citizens in a matter of weeks.Clalit quickly realized the importance of creating a positive experience for patients and encouraging them to share their decision to accept the vaccine with others on social media. The organization was looking to influence the public sentiment and leave a smile on people’s faces. Clalit also wanted to remind its audience of the brand behind all the hard work.
Clalit partnered with Ripples and used the Ripple Maker to print uplifting and empowering messages on coffee served at the vaccination centers. Printed lattes congratulated people on their decision and included phrases like “Back to life” and “My first coffee after the vaccine.” Ripples’ designs for Clalit featured the organization’s iconic visuals and logo to form the complete branded moment.Inbar Zach, Clalit’s Marketing Communications Director, explained that “We chose Ripples because we were looking for the X factor, a way to create a more fun experience at the vaccination center. We wanted our patients to get something they weren’t expecting, and that they would want to share on social media.”Patients visiting the center were thrilled with this creative initiative and made sure to include the printed lattes in their social media posts to generate more attention and acceptance. The campaign was particularly successful among younger audiences who are also more exposed to online influences when making health-related decisions.According to Inbar, “The outcome has been great. Everyone is very excited to receive the printed coffee, and they’re constantly sharing the photos on social media.”This creative use of Ripples’ branding solution demonstrates its versatility and the ability to tackle every branding task in any category. No matter how serious or playful the topic, creativity is always the answer. Printed beverages offer a positive message to support any experience, including important moments like getting vaccinated.To learn more, visit our F&B Data Insights page and discover customers’ preferences based on industry segments and regions.
The team at Intentional Espresso, a specialty coffee catering company based in the Pacific Northwest, knows that the best events stay with people long after they end. That’s why they designed their coffee bar to create moments that feel personal, intentional, and worth talking about. Owned by Randy Matheny and co-owned by Katie Matheny, Intentional
At a great event, the details guests remember are often the moments that feel personal, unexpected, and worth sharing. For Astro Coffee, a family-owned mobile coffee company based in Golden, Colorado, coffee creates an opportunity to deliver all three. Owned by Lisa Huron and Steven Schillaci, Astro Coffee operates a fleet of coffee carts, trailers,
This Summer mango matcha latte is a striking, easy-to-make layered drink that pairs sweet mango purée with earthy matcha and a thick foam cap ready for printing, perfect for summer menus, brunch service, or any venue that wants a colorful, shareable signature drink. Ingredients The mango purée base: 100 g (3.5 oz) mango, fresh or
Whether you’re scaling up or just starting out, see how cafes and bakeries use the Ripple Maker coffee printer to attract crowds, stay ahead of trends, and grow their brand.
The Guinness “Stoutie”
Yes, you can print a selfie on the silky foam of a Guinness pint. It's called a Stoutie - and people love it.
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The Plaza Athénée Hotel in Paris has long been a synonym for Parisian luxury and style. Vogue best described it by saying that “25 Avenue Montaigne has been Paris’ most chic address since The Plaza Athénée opened its doors in 1913.” The hotel’s bond with French haute couture brand Dior dates back to the premiere of the fashion house’s ... Read more
Guinness and Ripples go better together. We’ve known this for a while and have tested it for multiple factors, like boosting sales, amplifying experience, and engaging customers both on premise and on social media. But ‘Print Your Own Pint’, the latest Ripples roadshow campaign with Guinness Israel, was especially fun — and the numbers prove ... Read more
