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beer marketing campaigns
stephanie • March 8, 2020

5 Innovative Examples of Visual Storytelling by Big Beer Brands

The maxim ‘Show Don’t Tell’ has never been more relevant for big beer brands. According to Nielsen, “three out of four consumers decide which alcoholic category they plan to purchase from ahead of time, meaning there is incredible value in being — and staying — top of mind…to help consumers “recall” your product.” Having a
Gen Z Cocktails
stephanie • March 8, 2020

New insights to help you understand the Gen Z drinker

Just when you think you’ve finally got a handle on millennials and all their very specific purchasing and drinking preferences, here comes Gen Z. With a smartphone in one hand and their other index finger on the pulse of a number of important social issues, Gen Z have arrived and they’re ready to become the
woman serving beer
stephanie9 • February 26, 2020

Why beer brands still don’t ‘get’ women

Don’t look now, but the commodity beer industry is stumbling like it just drank six pints of its own product. In fact, the U.S. beer industry has declined for five years straight. And this is a problem that isn’t slowing down. Between October of 2018 and October of 2019 sales of domestic beer fell 4.6%
alcohol brand design
stephanie • February 24, 2020

3 alcohol brands with a killer visual identity on Instagram

We’ve said it elsewhere and we’ll say it here: social media and alcohol go hand in hand. Brand managers for alcohol companies understand the importance of alcohol advertising and getting their brand’s personality across on social to Gen Y and especially to Gen Z audiences. They know that conveying identity visually is critical to winning
Las Vegas Night Club & Bar
stephanie • February 17, 2020

Ones to Watch: 12 Must-See Speakers at Night Club & Bar 2020

For 35 years, the Nightclub & Bar Show in Las Vegas has served as the annual gathering of America’s most influential bar, restaurant and beverage professionals. According to NCB show organizers, “as a rule of thumb … if you work at an on-premise establishment that sells spirits or beer, then you’ll benefit from attending.” That
The Ultimate List Of 2020 Food and Beverage Trends
stephanie • January 29, 2020

The Ultimate List Of 2020 Food and Beverage Trends

Check out the 2021 list! The last few years have seen a major upheaval in the food and beverage industry, and it will come to the surprise of no one that it’s millennials driving the change. To capture that lucrative millennial market, everyone from mom and pop shop diners to high-end restaurants to grocery stores
Nitro drinks
stephanie • January 16, 2020

Millennials and the nitro drink trend that won’t fade away

There’s a reason millennial opinion is so important. It’s not because millennials are the biggest living generation, and it’s not because they’ve got major spending power, although those are compelling reasons as well. It’s because millennials tend to like awesome things like the glocal food movement, craft breweries, and independently owned coffee shops, so to
Red print topped cocktail
stephanie • December 1, 2019

Red Alert: Ripples Carrot Pods Now Available

There’s a new baby in the Ripples family and this one likes to get all the attention. Meet the new Ripples 100% natural Carrot Pod! It’s compatible with all Ripple Makers and prints in vibrant shades of red on coffee, beer, and cocktails to make your bev-top creations stand out like nothing else.   Our
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