Bars & Restaurants Archives

stephanie • December 18, 2021

What You Need to Know: Spirits Marketing Trends in 2022

The spirits industry has experienced significant challenges in the past couple of years. At a casual glance it’s easy to set up Covid as the culprit, but in truth, most of these changes were underway before Covid arrived on the bar scene. The pandemic just intensified them in unanticipated ways. Whatever the reasons, in today’s

Bars & Restaurants

Example social media posts, Ripples going viral

stephanie • November 10, 2021

Top Six Instagram Tips for Pubs and Busy Coffee Shops

Ripples’ Social Media Manager (and Customer Success Expert and Chief Trainer and Barista and Trade Show Presenter) Emily Alves presented a live training on The New Rules for Social Media Marketing. She shared her favorite best practice tips (especially geared for small shops without a full-time social media marketing expert – Emily can relate), and of

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stephanie • May 20, 2021

Four Hot Experiential Marketing Trends for 2021

Over the last few years, experiential marketing has been a growing and vital tactic for brands, and with good reason; 85% of customers say they’re more likely to buy after participating in a branded experience. It’s also one of the marketing channels that was most impacted by the pandemic. However, the pros in this

Bars & Restaurants Industry Trends

global real-time insights on the F&B industry

stephanie • May 6, 2021

Welcome Back! How to Attract Customers to Your Business After the Pandemic

The global Covid-19 pandemic is far from over, but clear signs of adjustment and recovery can be seen in different regions worldwide. After a year of dealing with the virus and its implications, we’re a lot smarter, and vaccination operations are in full force. Businesses in the F&B and Hospitality sectors are either starting to

Bars & Restaurants Industry Trends

stephanie • May 1, 2021

Profitability on the menu: Upselling techniques in restaurants

The past year has been incredibly hard for restaurants, many trying to keep their head above water during lockdowns and despite pandemic-related restrictions. Now, some regions are beginning to recover, and businesses should prepare for the day after the crisis with solid upselling methods. That’s always been a touch challenge, with an average profit margin

Bars & Restaurants

stephanie • April 8, 2021

How to Market to Millennials

Millennial purchasing power has always been incredibly strong; in 2020 in the US alone this group represented approximately $1.4 trillion in disposable income.

Bars & Restaurants

Pint with Ripples print showcasing St Paddy's Day event, surrounded by shamrock glitter

stephanie • March 17, 2021

Guinness Open Gate Brewery Celebrates 17 Days of St. Patrick Day

At the Guinness Open Gate Brewery in Baltimore, Maryland, it’s always Guinness time, and St. Patrick’s Day is an extra special time of year. We’ve been continually impressed by how this brewery has responded to Covid-19 – from virtual tours and tastings to curbside pickups – and that’s especially true for their St. Patrick’s Day

Bars & Restaurants

stephanie9 • November 11, 2020

This Holiday Season, Deck the Cups With Bev-Top Media

For brands worldwide, the holiday season isn’t just around the corner – it’s already here. From mega online sales to gift shopping, this festive period’s business influence is in full power and holiday branding is the focal point. If you’re looking for original solutions that will elevate your brand around this critical period, look no

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stephanie • November 2, 2020

Cups of Care: Creating Social Impact Through Bev-Top Media

More than 85% of consumers will prefer to buy a product from a company that supports social and environmental issues and will stay loyal to such a brand. For brands looking to make the most out of bev-top media, it’s important to consider social good goals in addition to branding and marketing results that may

Bars & Restaurants Cafes & Bakeries Catering & Events Hospitality & Travel

stephanie9 • October 16, 2020

Tap into Technology to Catch up on Beverage Consumers’ Changing Habits

Recent global events have changed countless aspects of consumers’ lives, including their spending habits. According to McKinsey, 75% of US consumers opted for new brands during the pandemic, and 1 in 4 consumers globally have done so. This shift is sudden but may not be fading, as we learn that nearly 90% plan to stick

Bars & Restaurants

stephanie • May 27, 2020

Social Distancing Adds New Touchpoints in the Customer Journey for F&B Businesses

Global lockdown is slowly beginning to lift and we’re all eager to resume enjoying the experience of drinking and eating out. But with social distancing as the new normal, it remains to be seen how these experiences will change. No one is more eager to understand than the cafe, restaurant, and bar businesses themselves as

Bars & Restaurants Cafes & Bakeries Hospitality & Travel

stephanie • April 30, 2020

Emerging Alcohol Trends That Are Likely to Stay After Covid-19

If you’re struggling to understand the effects of Covid-19 on the alcohol industry – you’re not alone. A big picture snapshot of the current situation is composed of starkly contrasting black and white trends, each telling very different tales. On the one hand, online sales are booming globally as many people are drinking more at

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