Bars & Restaurants Archives

global real-time insights on the F&B industry

stephanie • May 6, 2021

Welcome Back! How to Attract Customers to Your Business After the Pandemic

The global Covid-19 pandemic is far from over, but clear signs of adjustment and recovery can be seen in different regions worldwide. After a year of dealing with the virus and its implications, we’re a lot smarter, and vaccination operations are in full force. Businesses in the F&B and Hospitality sectors are either starting to

Bars & Restaurants Industry Trends

stephanie • May 1, 2021

Profitability on the menu: Upselling techniques in restaurants

The past year has been incredibly hard for restaurants, many trying to keep their head above water during lockdowns and despite pandemic-related restrictions. Now, some regions are beginning to recover, and businesses should prepare for the day after the crisis with solid upselling methods. That’s always been a touch challenge, with an average profit margin

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stephanie • April 8, 2021

How to Market to Millennials

Millennial purchasing power has always been incredibly strong; in 2020 in the US alone this group represented approximately $1.4 trillion in disposable income.

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Pint with Ripples print showcasing St Paddy's Day event, surrounded by shamrock glitter

stephanie • March 17, 2021

Guinness Open Gate Brewery Celebrates 17 Days of St. Patrick Day

At the Guinness Open Gate Brewery in Baltimore, Maryland, it’s always Guinness time, and St. Patrick’s Day is an extra special time of year. We’ve been continually impressed by how this brewery has responded to Covid-19 – from virtual tours and tastings to curbside pickups – and that’s especially true for their St. Patrick’s Day

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stephanie9 • November 11, 2020

This Holiday Season, Deck the Cups With Bev-Top Media

For brands worldwide, the holiday season isn’t just around the corner – it’s already here. From mega online sales to gift shopping, this festive period’s business influence is in full power and holiday branding is the focal point. If you’re looking for original solutions that will elevate your brand around this critical period, look no

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stephanie • November 2, 2020

Cups of Care: Creating Social Impact Through Bev-Top Media

More than 85% of consumers will prefer to buy a product from a company that supports social and environmental issues and will stay loyal to such a brand. For brands looking to make the most out of bev-top media, it’s important to consider social good goals in addition to branding and marketing results that may

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stephanie9 • October 16, 2020

Tap into Technology to Catch up on Beverage Consumers’ Changing Habits

Recent global events have changed countless aspects of consumers’ lives, including their spending habits. According to McKinsey, 75% of US consumers opted for new brands during the pandemic, and 1 in 4 consumers globally have done so. This shift is sudden but may not be fading, as we learn that nearly 90% plan to stick

Bars & Restaurants

stephanie • May 27, 2020

Social Distancing Adds New Touchpoints in the Customer Journey for F&B Businesses

Global lockdown is slowly beginning to lift and we’re all eager to resume enjoying the experience of drinking and eating out. But with social distancing as the new normal, it remains to be seen how these experiences will change. No one is more eager to understand than the cafe, restaurant, and bar businesses themselves as

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stephanie • April 30, 2020

Emerging Alcohol Trends That Are Likely to Stay After Covid-19

If you’re struggling to understand the effects of Covid-19 on the alcohol industry – you’re not alone. A big picture snapshot of the current situation is composed of starkly contrasting black and white trends, each telling very different tales. On the one hand, online sales are booming globally as many people are drinking more at

Bars & Restaurants Hospitality & Travel Industry Trends

stephanie • March 30, 2020

The Bigger Picture: How the Global Alcohol Industry Is Responding to Covid-19

Over the past few weeks, as COVID-19 continues to spread and containment efforts reach new peaks, global sentiment has turned from shock to anxiety (and everything in between) quite quickly. For many of us COVID-19 creates a very uncertain future. People are concerned about their own health, the health of their loved ones, school, employment,

Bars & Restaurants Industry Trends

ripples cocktail: a little bit of goodness

stephanie • March 25, 2020

Responding to Covid-19: How Bars & Cafes Are Using Ripples

The recent tidal wave of Covid-19 related memes underlines the power of positive content to help us cope collectively in times of crisis. As one popular illustrator notes, “Using art and humor right is one of the most comforting things in times like this… it normalizes the situation we’re in without really ignoring the concern.“

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stephanie • March 8, 2020

5 Innovative Examples of Visual Storytelling by Big Beer Brands

The maxim ‘Show Don’t Tell’ has never been more relevant for big beer brands. According to Nielsen, “three out of four consumers decide which alcoholic category they plan to purchase from ahead of time, meaning there is incredible value in being — and staying — top of mind…to help consumers “recall” your product.” Having a

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