Bars & Restaurants Archives

stephanie • April 30, 2020

Emerging Alcohol Trends That Are Likely to Stay After Covid-19

If you’re struggling to understand the effects of Covid-19 on the alcohol industry – you’re not alone. A big picture snapshot of the current situation is composed of starkly contrasting black and white trends, each telling very different tales. On the one hand, online sales are booming globally as many people are drinking more at

stephanie • March 30, 2020

The Bigger Picture: How the Global Alcohol Industry Is Responding to Covid-19

Over the past few weeks, as COVID-19 continues to spread and containment efforts reach new peaks, global sentiment has turned from shock to anxiety (and everything in between) quite quickly. For many of us COVID-19 creates a very uncertain future. People are concerned about their own health, the health of their loved ones, school, employment,

Bars & Restaurants Industry Trends

ripples cocktail: a little bit of goodness

stephanie • March 25, 2020

Responding to Covid-19: How Bars & Cafes Are Using Ripples

The recent tidal wave of Covid-19 related memes underlines the power of positive content to help us cope collectively in times of crisis. As one popular illustrator notes, “Using art and humor right is one of the most comforting things in times like this… it normalizes the situation we’re in without really ignoring the concern.“

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stephanie • March 8, 2020

5 Innovative Examples of Visual Storytelling by Big Beer Brands

The maxim ‘Show Don’t Tell’ has never been more relevant for big beer brands. According to Nielsen, “three out of four consumers decide which alcoholic category they plan to purchase from ahead of time, meaning there is incredible value in being — and staying — top of mind…to help consumers “recall” your product.” Having a

Bars & Restaurants

stephanie • March 8, 2020

New insights to help you understand the Gen Z drinker

Just when you think you’ve finally got a handle on millennials and all their very specific purchasing and drinking preferences, here comes Gen Z. With a smartphone in one hand and their other index finger on the pulse of a number of important social issues, Gen Z have arrived and they’re ready to become the

Bars & Restaurants

stephanie9 • February 26, 2020

Why beer brands still don’t ‘get’ women

Don’t look now, but the commodity beer industry is stumbling like it just drank six pints of its own product. In fact, the U.S. beer industry has declined for five years straight. And this is a problem that isn’t slowing down. Between October of 2018 and October of 2019 sales of domestic beer fell 4.6%

Bars & Restaurants

stephanie • February 24, 2020

3 alcohol brands with a killer visual identity on Instagram

We’ve said it elsewhere and we’ll say it here: social media and alcohol go hand in hand. Brand managers for alcohol companies understand the importance of alcohol advertising and getting their brand’s personality across on social to Gen Y and especially to Gen Z audiences. They know that conveying identity visually is critical to winning

Bars & Restaurants

stephanie • February 17, 2020

Ones to Watch: 12 Must-See Speakers at Night Club & Bar 2020

For 35 years, the Nightclub & Bar Show in Las Vegas has served as the annual gathering of America’s most influential bar, restaurant and beverage professionals. According to NCB show organizers, “as a rule of thumb … if you work at an on-premise establishment that sells spirits or beer, then you’ll benefit from attending.” That

Bars & Restaurants

stephanie • February 16, 2020

6 Fresh Cocktail Trends for 2020 (And 3 That Are Definitely Done)

Lay These Three Trends to Rest in 2019 First things first. Before we get into the cocktail trends that are sweeping 2020 (many of which are layovers from last year) let’s start with what’s out. Last year was a great year for spirits in many ways, and we all had fun with our Aperol Spritzes,

Bars & Restaurants Hospitality & Travel

I drank beer before it was cool Guinness

stephanie • February 16, 2020

Share of Voice: 9 Influencer Marketing Stats Every Big Beer Brand Should Know

There’s no question about it. In 2020, getting social media right is a must for big beer brands to connect with millennial audiences, and influencers can be a powerful conduit to that elusive market. Big beer brands know this. And they’re allocating their budgets accordingly, despite heavy criticism from both journalists and consumers who don’t

Bars & Restaurants

stephanie • November 21, 2019

Ripples Wins ‘Bar Innovation Award’ at Restaurant & Bar Tech Live in London

The Ripples team was in London this week at Restaurant & Bar Tech Live, Europe’s leading event for profit-driving technologies in the restaurant and bar sector. The highlight of the show is the Innovation Awards, which the show’s organizers describe as follows: “In an industry saturated by a constant influx of new products, our innovation

Bars & Restaurants Company News

stephanie • November 19, 2019

5 business insights from Starbucks holiday drink menu

When the air turns crisp, Mariah Carey begins to take over the airwaves, and everything starts to look a little red, green and sparkly, you know one thing is for sure: the Starbucks holiday drink menu is coming. Whether you love them or you don’t, you have to admit that Starbucks dominates the holiday season.

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