Kia Illulian opened Carrera Cafe in September 2016 with the Ripple Maker as a core differentiator. Creating “the intersection of fashion, social media, and coffee,” he and his partners built a photogenic, experiential space where people would have an amazing, Instagrammable experience in the heart of West Hollywood they’d be sure to share online.The strategy has worked.Within a year, they were featured in Vogue.This Monday, Carrera Cafe was featured on KTLA’s LA Unscripted, delighting host Dayna Devon with their beautiful decor and delicious egg sandwiches, and teaching her how to make a latte with “the picture of the person that is the most important to [her] in the entire world” (her dog Violet).When the Ripples team interviewed Kia way back in 2017 he said that getting the Ripple Maker was a “no brainer” and that “you invest a little bit of money and you get a massive return. There’s incredible value in press and branding.”Five years later his marketing strategy and efforts are consistent and strong. And his Ripple Maker is still paying dividends.Watch the video at LA Unscripted.
Catering is no longer just about serving meals efficiently. Clients are increasingly evaluating caterers based on the overall experience, operational professionalism, flexibility, and memorability they bring to an event. Expectations around events are changing. Guests now expect experiences that feel interactive, personalized, visually engaging, and worth remembering. As a result, modern catering businesses are being
Many restaurants and bars approach social media as a content problem. They focus on posting more frequently, following trends, improving visuals, or increasing ad spend – assuming visibility alone will drive customer growth. But in hospitality, attention isn’t the real challenge – Memorability is. The restaurants and bars that perform best online are usually not
According to Sprout Social, 68% of consumers say they follow brands on social media to stay informed about new products and services, but what actually drives engagement is content that feels authentic and relatable, not purely promotional. Most coffee shops don’t struggle with social media because they’re not posting enough.They struggle because they’re posting the
* The discount on the Ripple Maker is automatically reflected in the product price. * Enjoy 10% off the Ripple Maker II PRO * Discount may vary by currency.
Special Offer:
Offer valid through 30/06/26
Save Up to €280on the Ripple Maker II PRO
* The discount on the Ripple Maker is automatically reflected in the product price. * Enjoy 10% off the Ripple Maker II PRO
Special Offer:
Offer valid through 30/06/26
Save Up to £240 on the Ripple Maker II PRO
* The discount on the Ripple Makers is automatically reflected in the product price. * Enjoy 10% off the Ripple Maker II PRO
