Kia Illulian opened Carrera Cafe in September 2016 with the Ripple Maker as a core differentiator. Creating “the intersection of fashion, social media, and coffee,” he and his partners built a photogenic, experiential space where people would have an amazing, Instagrammable experience in the heart of West Hollywood they’d be sure to share online.The strategy has worked.Within a year, they were featured in Vogue.This Monday, Carrera Cafe was featured on KTLA’s LA Unscripted, delighting host Dayna Devon with their beautiful decor and delicious egg sandwiches, and teaching her how to make a latte with “the picture of the person that is the most important to [her] in the entire world” (her dog Violet).When the Ripples team interviewed Kia way back in 2017 he said that getting the Ripple Maker was a “no brainer” and that “you invest a little bit of money and you get a massive return. There’s incredible value in press and branding.”Five years later his marketing strategy and efforts are consistent and strong. And his Ripple Maker is still paying dividends.Watch the video at LA Unscripted.
Cafés were never just about coffee; they’re what sociologists call “third places”: the spaces between home and work where people connect, unwind, and feel a sense of belonging.These environments don’t just serve good coffee - they build routines, relationships, and emotional attachment. And that’s what drives repeat visits and long-term profitability.According to Duke University research, 40-45% of our daily actions are driven by habit, meaning customers don’t repeatedly choose a café because it’s the best; they choose it because it’s familiar.Once that habit is formed, switching requires effort, and most people simply don’t. But habit alone isn’t what creates real loyalty - recognition does.Here is why investing in your regulars isn’t just good hospitality - it’s one of the most powerful drivers of long-term business success:
A seafood restaurant in Charlotte became known for something unusual: its espresso martini. Not because of the recipe. Because of what happened when it reached the table. Sea Level, an upscale venue in Uptown Charlotte, was recently recognized by Charlotte Magazine for its printed espresso martini. The more interesting story is how the team turned
* The discount on the Ripple Makers is automatically reflected in the product price. * Enjoy 15% off the Ripple Maker II PRO (up to $450) , our highest discount. Get 10% off the Ripple Maker II. * Discount may vary by currency.
April Offer:
Offer valid through 17/05/26
Save Up to €420 on the Ripple Maker Package
* The discount on the Ripple Makers is automatically reflected in the product price. * Enjoy 15% off the Ripple Maker II PRO (up to 420 €) , our highest discount. Get 10% off the Ripple Maker II.
April Offer:
Offer valid through 17/05/26
Save Up to £360 on the Ripple Maker Package
* The discount on the Ripple Makers is automatically reflected in the product price. * Enjoy 15% off the Ripple Maker II PRO (up to £360) , our highest discount. Get 10% off the Ripple Maker II.
