Yes, Beer Printers Are a Thing
You may have seen it on a friend’s Instagram, or on a subreddit for beer lovers. Pints of beer with fun, personalized messages and designs printed right on the foam.
If you happened to be at the Hoegaarden Sur-Pint Roadshow in Asia, you would have gotten a beer featuring local street art. Or at the flagship Guinness Storehouse in Dublin, they’ll serve you a beer that features your own face! Guinness even has a name for it – the ‘Stoutie’ – a pint of stout draft beer with a selfie printed on top.
Beer foam provides a great canvas for self-expression and social communication that play up drink experiences. Beer consumers love it, and so do beer brands. How was this not a thing before?
Well, the magic of beer printers is made possible by bev-top media technology, pioneered by Ripples.
“It has the ability to make people feel special… People wanna start their toast with it, their night with it … it plays into that premium experience…We’re scaling it out as quickly as we can.”
– Diageo CMO Jay Sethi
Printing on Beer with Bev-Top Media
Ripples is a bev-top media platform with full-scale content and marketing capabilities.
What does Ripples bev-top media platform include?
- A dynamic content feed, updated with new and trending designs
- Real-time customization to create personalized content on-the-fly and at scale!
- Ripples Cloud to store and manage drink designs and create promotional content
- Ripples Web App for end-users to co-create and submit their own design files
- High-resolution printing technology
- Optimization tools to track and analyze bev-top campaigns
- Ripples BI for providing big-data insights into geo- and industry-based content trends
Creating visually innovative drink experiences lets you cut through the noise and engage your audience at points of service – and beyond – as more and more beer consumers learn about brands through organic social media. Millennials and Gen Zs are especially likely to take photos of their food or drink and share it online, boosting your brand’s digital reach.
Natural Drink Ink – Nothing But Delight
Our patented Ripples Pods are the only ones on the market that are formulated with 100% natural ingredients, including malt and carrot-based extracts. There’s no artificial colors, no preservatives, and no flavoring, so they won’t affect the taste of your drinks.
Ready to see the Ripple Maker in action? Check out this short explainer video with Emily, our friendly resident barista!
LOOK WHO’S SERVING RIPPLES
Ripples™ products are trusted by leading beer and spirits brands around the globe. Additional industries include travel, hospitality, food services and events.