Rebecca Connors • February 1, 2026New Study Reveals What Guests Really Share on Social Media
We’ve seen that printed drinks tend to show up more often on social media - guests consistently take photos, post stories, and tag locations. But observation alone isn’t enough. We wanted to measure its effect and see how often this happens in real hospitality environments. To do this, Ripples conducted a real analysis of organic social media posts created by guests, focused specifically on content driven by the Ripple Maker.














