Blog - Page 16 of 21 - Drink Ripples

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Stephanie • May 3, 2020

Bev-top media tech keeps a finger on the pulse of HORECA industry during Covid-19

While the world’s HORECA industries wait anxiously for signs of the ‘day after’ Covid-19, public return to these hospitality services will likely be gradual as we learn to adjust to social distancing. Tracking the pace of this process is critical. For many businesses, the difference between several weeks or months could mean staying afloat versus closing

Stephanie • April 30, 2020

Emerging Alcohol Trends That Are Likely to Stay After Covid-19

If you’re struggling to understand the effects of Covid-19 on the alcohol industry – you’re not alone. A big picture snapshot of the current situation is composed of starkly contrasting black and white trends, each telling very different tales. On the one hand, online sales are booming globally as many people are drinking more at

Bars & Restaurants Beer Cocktails Hospitality & Travel

jfisher • April 26, 2020

DrinkX Podcast | Episode 1: Charles Nouwen, AB InBev

In this debut episode of the DrinkX podcast we talk about beer education with none other than Charles Nouwen, Head of Passion’ for Beer at AB InBev, the world’s largest brewer with nearly 30 percent market share of global beer sales by volume. The episode starts off with Charles explaining what his awesome-sounding job title

Podcast

Stephanie • April 15, 2020

Shaping the Future of Consumer Drink Experiences: Ripples Launches DrinkX, a Podcast by and for Beverage Experts

Listen to AB InBev’s ‘Head of Passion for Beer’ on why new drink occasions are the primary drivers in product innovation, and the Area Manager for Roust Inc. on ecosystem brand education 101 and prepping for the ‘day after’ Covid-19 Tel Aviv, Israel, 15 April, 2020 – Beverage-top media company, Ripples, today launches DrinkX,

Press Releases

jfisher • March 31, 2020

Ripples Launches DrinkX, a Podcast by and for Beverage Experts

Ripples is super excited to be launching DrinkX, a new podcast about next-gen drink experiences. DrinkX is about the developing influence of consumer drink experiences on the beverage sector, from the changing nature of drink occasions, to digital innovations in drink marketing, to new developments in customization. Beyond offering multiple perspectives on drink experience from

Beer Cocktails Coffee Company News Creative Content Podcast

Stephanie • March 30, 2020

The Bigger Picture: How the Global Alcohol Industry Is Responding to Covid-19

Over the past few weeks, as COVID-19 continues to spread and containment efforts reach new peaks, global sentiment has turned from shock to anxiety (and everything in between) quite quickly. For many of us COVID-19 creates a very uncertain future. People are concerned about their own health, the health of their loved ones, school, employment,

Beer Cocktails

Stephanie • March 30, 2020

5 At-Home Mixologists Share Their Favorite Quarantine Cocktails

For better or worse, the shift towards at-home mixology couldn’t be more timely. This list of home mixologist influencers from around the globe – and their Instagammable works of drink art – will inspire you to get crafty at your own bar cart. As all things seasonal, local, and even foraged continue to dominate cocktail

Beer Cocktails Coffee Creative Content

ripples cocktail: a little bit of goodness

Stephanie • March 25, 2020

Responding to Covid-19: How Bars & Cafes Are Using Ripples

The recent tidal wave of Covid-19 related memes underlines the power of positive content to help us cope collectively in times of crisis. As one popular illustrator notes, “Using art and humor right is one of the most comforting things in times like this… it normalizes the situation we’re in without really ignoring the concern.“

Bars & Restaurants Beer Cocktails Creative Content Customer Stories

Stephanie • March 13, 2020

Fado Launches Interactive St. Patrick’s Day Campaign to Lift Patrons’ Spirits

Interactive St. Patrick’s Day campaign will see fun messages and challenges printed onto pints of stout, creating theater and excitement and cheering up visiting consumers and social media followers alike Irish-themed pub chain Fadó expedites plans to use ‘bev-top’ media solution to lift customers’ spirits as Coronavirus concerns increase Chicago, 13 March 2020

Press Releases

Stephanie • March 8, 2020

5 Innovative Examples of Visual Storytelling by Big Beer Brands

The maxim ‘Show Don’t Tell’ has never been more relevant for big beer brands. According to Nielsen, “three out of four consumers decide which alcoholic category they plan to purchase from ahead of time, meaning there is incredible value in being — and staying — top of mind…to help consumers “recall” your product.” Having a

Beer

Stephanie • March 8, 2020

New insights to help you understand the Gen Z drinker

Just when you think you’ve finally got a handle on millennials and all their very specific purchasing and drinking preferences, here comes Gen Z. With a smartphone in one hand and their other index finger on the pulse of a number of important social issues, Gen Z have arrived and they’re ready to become the

Cocktails

stephanie9 • February 26, 2020

Why beer brands still don’t ‘get’ women

Don’t look now, but the commodity beer industry is stumbling like it just drank six pints of its own product. In fact, the U.S. beer industry has declined for five years straight. And this is a problem that isn’t slowing down. Between October of 2018 and October of 2019 sales of domestic beer fell 4.6%

Beer