Stephanie • July 29, 2021
7 Barista Tools to make Exceptional Coffee
The essential barista tools you need for your coffee shop.
Stephanie • July 5, 2021
Bev-Top Media Leader, Ripples, Launches Next-Gen Platform – Ripples 2.0 – at Diageo’s 2021 World Class Global Finals
Major Innovations Set to Further Increase Consumer Engagement and Venue Sales – essential in the post-pandemic hospitality come-back Tel Aviv, Israel – July 5th, 2021 – Ripples today launches its next generation Bev-Top Media platform, Ripples 2.0. Showcased for the first time on the Diageo’s World Class Global Finals 2021 livestream, the breakthrough technology
Stephanie • May 20, 2021
Four Hot Experiential Marketing Trends for 2021
Over the last few years, experiential marketing has been a growing and vital tactic for brands, and with good reason; 85% of customers say they’re more likely to buy after participating in a branded experience. It’s also one of the marketing channels that was most impacted by the pandemic. However, the pros in this
Stephanie • May 6, 2021
Welcome Back! How to Attract Customers to Your Business After the Pandemic
The global Covid-19 pandemic is far from over, but clear signs of adjustment and recovery can be seen in different regions worldwide. After a year of dealing with the virus and its implications, we’re a lot smarter, and vaccination operations are in full force. Businesses in the F&B and Hospitality sectors are either starting to
Stephanie • May 1, 2021
Profitability on the menu: Upselling techniques in restaurants
The past year has been incredibly hard for restaurants, many trying to keep their head above water during lockdowns and despite pandemic-related restrictions. Now, some regions are beginning to recover, and businesses should prepare for the day after the crisis with solid upselling methods. That’s always been a touch challenge, with an average profit margin
Stephanie • April 21, 2021
Guinness Korea puts customers at the center of its creative campaigns
Guinness is one of the world’s leading beer brands, specializing in Irish stout beer and active in more than 120 countries, including Korea.
Stephanie • April 8, 2021
How to Market to Millennials
Millennial purchasing power has always been incredibly strong; in 2020 in the US alone this group represented approximately $1.4 trillion in disposable income.
Stephanie • March 22, 2021
Brands Reach the Top With These 5 Tips for the Right Drink Toppers
It’s always fun to celebrate important events and milestones with a festive drink, and what could be more festive than a creative drink topper? What are drink toppers? Drink toppers are customized images and fun personal slogans that can be placed on top of any hot or cold beverage, from coffee lattes, to nitro cold
Stephanie • March 17, 2021
Guinness Open Gate Brewery Celebrates 17 Days of St. Patrick Day
At the Guinness Open Gate Brewery in Baltimore, Maryland, it’s always Guinness time, and St. Patrick’s Day is an extra special time of year. We’ve been continually impressed by how this brewery has responded to Covid-19 – from virtual tours and tastings to curbside pickups – and that’s especially true for their St. Patrick’s Day
Stephanie • February 24, 2021
Creative Juices: The Fascinating World of Coffee Art Painting
When we think of coffee art painting, different concepts come to mind. In one, the painting is created on top of a coffee cup as a form of latte art (if you’re not sure what that means, you need a new barista and to check out our article: How to Master Coffee Art). Another coffee
Stephanie • February 16, 2021
Announcing the Winner of our Valentine’s Day Contest!
This Valentine’s Day, we asked to be inspired by your love stories. We want to send a big thank you to all of the coffee shops and bars that participated, and offer a huge congratulations to Jeff Gover who created his submission at Cape Fear Wine and Beer in Wilmington, NC. Jeff created a
Stephanie • February 15, 2021
Another round: Keeping you updated on the global alcohol industry’s response to Covid-19
When the pandemic broke out in March 2020, we examined how global brand leaders were responding to Covid-19. Industry leaders stepped up – turning alcohol into hand sanitizers, lending their factories to public authorities, donating products and profits, and more. National alcohol associations offer valuable information Many businesses feel overwhelmed by the massive amount of
