Industry Trends Archives

Stephanie Morrison • November 7, 2023

Top Beverage Trends for 2024

The food and beverage industry is witnessing significant shifts in consumer preferences and technological advancements. Here’s a look at the top beverage trends that are expected to shape the industry this coming year. 2024 Beverage Trend#1: Functional Ingredients Consumers are increasingly drawn to beverages with added mood-enhancing benefits, seeking drinks that provide energy, calm, or

Bars & Restaurants Industry Trends

Stephanie Morrison • October 12, 2023

6 Social Media Best Practice Tactics in 2023

No matter which industry they come from, Ripples customers have mastered self-promotion. Here are six more ways Ripples-enabled shops are using the latest social media trends and more especially, food and beverage trends, and tactics to increase connections and social media reach while bringing more people through their doors. 1. Create Videos with Trending Audio

Customer Stories Industry Trends

Stephanie Morrison • July 25, 2023

The Barbie Movie Release and the Power of Visual Storytelling

111

Agency Industry Trends

Stephanie Morrison • July 21, 2023

7 Ways to Use Ripples to Successfully Leverage Trending Social Media Content

If you’re managing a social media account you know how important it is to stay consistent online. Being a part of your customers’ daily routines keeps your brand top of mind when they’re ready to make a purchase. And one fantastic way to do this is by jumping on trending content! So, let’s talk about

Coffee Creative Content Customer Stories Industry Trends

Stephanie • January 17, 2023

Food & Drink Trends for 2023

2023 is blurring the boundaries between digital, physical, and flavorful. Here’s to having our cake served by a robot, making sure it’s climate-friendly, pairing it with a functional beverage, posting it online, and eating it too! Trend #1 Drink DemandsTasting great is no longer enough. Consumers will demand and expect more from each and every

Customer Announcements Industry Trends

Stephanie • January 9, 2023

Tapping into Digital Data to Amplify On-Premise Personalized Marketing

Starting in the late 90s, pioneering online superstars like Amazon, Netflix, and later Spotify paved the way for using digital data to personalize marketing. Today, virtually all companies use personalization to enhance online interactions with consumers: through surfacing shopping preferences based on previous purchases, content based on related interests, or to offer super-customized loyalty rewards.

Customer Stories Industry Trends

Stephanie • October 19, 2022

4 Fantastic Beer Marketing Campaigns From Around the World

At the Spirits Innovation Conference in London Yossi Meshulam, Ripples CEO, shared several case studies to demonstrate how beer and spirits brands can use innovation to make their brands stand out. Here are a few of the beer marketing campaigns he discussed, plus takeaways for you – no matter what size brand or budget you’re

Beer Industry Trends

Stephanie • October 5, 2022

Top 6 Tips for Bars for Winter 2022

Libations expert Mia Mastroianni joined us on Instagram Live last month to talk about the future of the bar industry, the best new trends she’s seeing, and what to do to get ready for the holiday season. Mia has nearly 20 years of experience in the service industry all over the USA. She was one

Bars & Restaurants Industry Trends

Stephanie • September 13, 2022

10 Amazing Tips for Your Next Eco Friendly Event

Planning sustainable events is better for the planet – but it’s also better for your brand. high parentage of Gen Zs and Gen Ys believe that companies should address urgent environmental issues. So it comes as no surprise that sustainability is top of mind for event creators. But if you’re expecting a list of strict

Hospitality & Travel Industry Trends

Stephanie • July 27, 2022

The Three Fool-proof Ways These Brands Are Standing Out

You’ve nailed your audience, your strategy is based on bleeding-edge best practices, your creative is super smart. But none of that matters if nobody is paying attention to your advertising, and throwing a large media budget at the problem doesn’t guarantee a thing. In the words of American businessman William Birnbach, “If your advertising goes

Industry Trends

Stephanie • June 22, 2022

5 Stats Behind the Gen Z Drink Trend That’s Not Going Away

You already know that Gen Z is drinking less alcohol than previous generations. But what are the key factors driving this trend? How long is it expected to last? Which non-alcoholic drink categories are leading in sales? And what are some innovative ways that businesses and brands can leverage buzz-free drinks to cater to Gen

Industry Trends

stephanie9 • May 17, 2022

“Retail Magic” in London

Coca-Cola is a master of creating engaging, hands-on experiences for their customers, and their latest offering in Covent Garden is the best one yet. With bi-monthly clothing launches with local labels, sustainable fashion, personalized coke cans, and a mocktail bar with drinks topped off with Ripples — and oh, yeah, our absolute favorite drag queen

Industry Trends