Cafes & Bakeries Archives

stephanie • February 24, 2021

Creative Juices: The Fascinating World of Coffee Art Painting

When we think of coffee art painting, different concepts come to mind. In one, the painting is created on top of a coffee cup as a form of latte art (if you’re not sure what that means, you need a new barista and to check out our article: How to Master Coffee Art). Another coffee

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stephanie • January 15, 2021

Especially for You: These Personalized Coffee Tips Will Get Customers to Warm up to Your Brand

In the age of self-expression, we don’t want the same product that everyone else is getting. We want brands to acknowledge the unique snowflake in each and every one of us and offer something special. Perhaps that’s why research finds that people are willing to pay 20% more for personalized products. So, how can F&B

Cafes & Bakeries

stephanie • December 24, 2020

How to Master Coffee Art

If you’re an aspiring barista or just a coffee fan, getting creative with latte art is a must, and learning how to create it is the first obvious step. People love coffee art because it shows that you cared enough to give that extra attention. It’s a great way to show off your creative skills

Cafes & Bakeries

stephanie9 • November 11, 2020

This Holiday Season, Deck the Cups With Bev-Top Media

For brands worldwide, the holiday season isn’t just around the corner – it’s already here. From mega online sales to gift shopping, this festive period’s business influence is in full power and holiday branding is the focal point. If you’re looking for original solutions that will elevate your brand around this critical period, look no

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stephanie • November 2, 2020

Cups of Care: Creating Social Impact Through Bev-Top Media

More than 85% of consumers will prefer to buy a product from a company that supports social and environmental issues and will stay loyal to such a brand. For brands looking to make the most out of bev-top media, it’s important to consider social good goals in addition to branding and marketing results that may

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stephanie • June 3, 2020

How Specialty Coffee Brands Are Using Visual Storytelling to Stay Top of Mind

Smell may be the dominant sense associated with good coffee, but visual cues are more important than ever for expressing the full story of what goes into making that latte. And there’s a lot to show – heritage, value chains, product innovation, sustainability, culture. “The growing demand for specialty coffee follows the growing consumer interest

Cafes & Bakeries

stephanie • May 27, 2020

Social Distancing Adds New Touchpoints in the Customer Journey for F&B Businesses

Global lockdown is slowly beginning to lift and we’re all eager to resume enjoying the experience of drinking and eating out. But with social distancing as the new normal, it remains to be seen how these experiences will change. No one is more eager to understand than the cafe, restaurant, and bar businesses themselves as

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ripples cocktail: a little bit of goodness

stephanie • March 25, 2020

Responding to Covid-19: How Bars & Cafes Are Using Ripples

The recent tidal wave of Covid-19 related memes underlines the power of positive content to help us cope collectively in times of crisis. As one popular illustrator notes, “Using art and humor right is one of the most comforting things in times like this… it normalizes the situation we’re in without really ignoring the concern.“

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stephanie • November 19, 2019

5 business insights from Starbucks holiday drink menu

When the air turns crisp, Mariah Carey begins to take over the airwaves, and everything starts to look a little red, green and sparkly, you know one thing is for sure: the Starbucks holiday drink menu is coming. Whether you love them or you don’t, you have to admit that Starbucks dominates the holiday season.

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stephanie • July 18, 2018

Celebrating at Wimbledon – in the Queue with Lavazza

We were honored to take part in Lavazza’s Wimbledon activation for a second time this summer. As they describe it: The Wimbledon experience is both incredibly enjoyable and full of surprises, anywhere you are: in the tennis court, on the stands, in the bars and, although it might come as unexpected, even in the queue!

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