Cafes & Bakeries Archives

Cafes & Bakeries

stephanie • November 2, 2020

Cups of Care: Creating Social Impact Through Bev-Top Media

More than 85% of consumers will prefer to buy a product from a company that supports social and environmental issues and will stay loyal to such a brand. For brands looking to make the most out of bev-top media, it’s important to consider social good goals in addition to branding and marketing results that may

stephanie • June 3, 2020

How Specialty Coffee Brands Are Using Visual Storytelling to Stay Top of Mind

Smell may be the dominant sense associated with good coffee, but visual cues are more important than ever for expressing the full story of what goes into making that latte. And there’s a lot to show – heritage, value chains, product innovation, sustainability, culture. “The growing demand for specialty coffee follows the growing consumer interest

Cafes & Bakeries

stephanie • May 27, 2020

Social Distancing Adds New Touchpoints in the Customer Journey for F&B Businesses

Global lockdown is slowly beginning to lift and we’re all eager to resume enjoying the experience of drinking and eating out. But with social distancing as the new normal, it remains to be seen how these experiences will change. No one is more eager to understand than the cafe, restaurant, and bar businesses themselves as

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ripples cocktail: a little bit of goodness

stephanie • March 25, 2020

Responding to Covid-19: How Bars & Cafes Are Using Ripples

The recent tidal wave of Covid-19 related memes underlines the power of positive content to help us cope collectively in times of crisis. As one popular illustrator notes, “Using art and humor right is one of the most comforting things in times like this… it normalizes the situation we’re in without really ignoring the concern.“

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stephanie • November 19, 2019

5 business insights from Starbucks holiday drink menu

When the air turns crisp, Mariah Carey begins to take over the airwaves, and everything starts to look a little red, green and sparkly, you know one thing is for sure: the Starbucks holiday drink menu is coming. Whether you love them or you don’t, you have to admit that Starbucks dominates the holiday season.

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stephanie • July 18, 2018

Celebrating at Wimbledon – in the Queue with Lavazza

We were honored to take part in Lavazza’s Wimbledon activation for a second time this summer. As they describe it: The Wimbledon experience is both incredibly enjoyable and full of surprises, anywhere you are: in the tennis court, on the stands, in the bars and, although it might come as unexpected, even in the queue!

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