February 12, 2018

WMF announces distribution partnership with Ripples in Germany and Austria

Ripples Inc., the powerful new marketing platform for customer engagement, and WMF, the leading global provider of professional coffee equipment for hotels and the Food and Beverage industry, announce today a sales distribution deal. WMF will be offering the Ripple Maker alongside their premium quality automatic and semi-automatic barista coffee machines in Germany and Austria.

The Ripple Maker is a revolutionary device that prints beautiful high-resolution images and messages directly on to any foam-topped drink, such as cappuccino, Nitro-brewed coffee, as well as foam-topped cocktails. The technology heralds a significant innovation in marketing and customer engagement for Hotel, Restaurant and Coffee businesses, transforming the simple act of serving a drink into a surprising event that customers want to enjoy again and again.

The Ripple Maker perfectly complements the WMF ‘Dynamic Milk’ system, allowing baristas to deliver smiles with every cup, all at the touch of a button. Dynamic Milk, available with the WMF 1500 S, WMF 5000 S and WMF 9000 S+ coffee machines, produces the highest quality of milk foam in the market, and enables the fully automatic preparation of hot or cold milk, and milk foam beverages.

taking picture of coffee selfie

WMF showcased Ripples at INTERGASTRA Stuttgart (Feb 3rd – 7th) and will be offering the Ripple Maker at INTERNORGA Hamburg  (Mar 9th – 13th). Visitors to the WMF stands at both events can enjoy the experience first-hand, with demonstrations that explore the wide-ranging benefits of the Ripple Maker for hospitality businesses in collaboration with WMF’s Dynamic Milk system and WMF Professional Coffee Machines.

Yossi Meshulam, Ripples Inc. Co-Founder & Chief Executive Officer, says “WMF Coffee Machines have a well-earned reputation for excellence in coffee and catering equipment all over the world.  The state of the art milk-foam technology from WMF is a perfect match with Ripples, and will benefit any business embarking on creating customer engagement at the point of service. This partnership will allow us to offer Ripples to all hospitality businesses dedicated to delivering an enhanced customer experience.”

Marten van der Mei, Vice President Professional Coffee Machines WMF Group, adds: “Ripples is an ingenious marketing platform to connect businesses with their customers. As the world’s most innovative coffee equipment company, WMF is delighted to make the Ripples platform available to our loyal customers in Germany and Austria. Ripples is an excellent choice for hotels and F&B businesses who want to propel their customer offering to the next level of service, and is a fantastic accompaniment for WMF Professional Coffee Machines.”

coffee mugs foam prints WMF & Ripples logos print on Coffee

Ripples has already been proven to increase sales and improve brand loyalty by some of the world’s leading brands, including Hilton Hotels & Resorts, Marriott, Marco Polo Hotels, Shangri-La, The Four Seasons, Starwood, Twitter and Microsoft. Ripples was launched to European hospitality and catering markets in September 2017, starting with the UK and Germany, followed by France, Italy, The Netherlands and Eastern Europe.

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