It’s that time of year again. Spotify Wrapped has been released and we decided to take our own deep dive into Ripples prints.
Thousands of customers created millions of printed drinks and desserts in 2024, and just like Spotify, “we took notes.”
Some quick background:
The Ripples Platform lets brands and businesses around the world create designs in real-time, and designs can be uploaded to the Ripple Maker drink printer in 3 different ways:
- Our team of incredible in-house designers have created thousands of royalty-free designs for the Ripples Design Library, perfect for every holiday, special event, and then lots of pictures to make drinks pretty or funny.
- Customers get access to the same tools we use, and can upload designs for use on their own machines.
- “End drinkers” can use the Ripples WebApp to upload selfies or any other picture on their phone to be printed on their coffee or cocktail.
The Results? Customization is King.
62% of all designs were uploaded to individual customer accounts
14% of all designs were created with the Ripples WebApp
23% of designs were chosen from the Ripples Library, and that’s what we’ll focus on here today.
Ripples customers around the world took full advantage of the library, printing special greetings for Mother’s Day and Birthdays and Back-to-School, but when we take a look at the top prints for the year bright and bold illustrations won the day, getting thousands and thousands of prints apiece.
This little guy has been at the top of the leader board for multiple years in a row. The perfect mix of a friendly face and the bold, simple graphics look great on every drink or dessert type and keeps this waving panda at the head of the pack.
Animals, hearts, and flowers are favorites across every culture and industry segment.
Does your own cafe or hotel line up with these global trends? Or does your team and customer go for different content? (Maybe magical unicorns or geometric shapes?) If you’d like to drill down into your own print history contact your account rep.
