Home Blog Bev-Top Media Leader, Ripples, Launches Next-Gen Platform – Ripples 2.0 – at Diageo’s 2021 World Class Global Finals

Bev-Top Media Leader, Ripples, Launches Next-Gen Platform – Ripples 2.0 – at Diageo’s 2021 World Class Global Finals

stephanieJuly 5, 2021
Next-Gen Platform – Ripples 2.0

Major Innovations Set to Further Increase Consumer Engagement and Venue Sales – essential in the post-pandemic hospitality come-back

 
  • Tel Aviv, Israel – July 5th, 2021 – Ripples today launches its next generation Bev-Top Media platform, Ripples 2.0. Showcased for the first time on the Diageo’s World Class Global Finals 2021 livestream, the breakthrough technology now includes several new features designed to increase consumer engagement and sales – considered to be crucial for hospitality brands and venues as they prepare for the post-pandemic rebuild.
Ripples utilizes cutting edge technologies to print high-resolution images on top of beverages – bringing a unique element of personalization and excitement. It is highly sought after by bartenders, influencers and customers for its ability to not only provide an extraordinary drinks experience, but also for its engaging consumer content that is designed to be shared on social media.Ripples 2.0, the latest iteration of this highly disruptive BevTech solution, offers several hardware and software improvements. These include the Ripple Maker II, which incorporates an updated sleek design, and major improvements such as variable print sizes, operational flow to cater for peak hours, direct access to the content cloud, and customizable branding options. A new ‘Glow’ natural extract is also available, providing a unique look and feel to any drink as it glows under UV light.Additionally, Ripples’ software technology now includes an app builder which allows brands to easily design and customize their web app, as well as manage their data and turn insights into successful campaigns.Yossi Meshulam, CEO of Ripples, comments: “We are thrilled to work alongside Diageo and announce Ripples 2.0 at World Class, the world’s biggest and most respected bartending competition. With this announcement we continue to passionately deliver innovative technologies that enable food & beverage brands to elevate their marketing campaigns to an entirely new level. Ripples 2.0 is designed to help businesses with sales growth, elevated organic social media content and a unique customer experience.”
The Ripples 2.0 platform includes a host of new features to help hospitality brands and venues increase consumer engagement and sales post-COVID
Ripples utilizes cutting edge technologies to print high-resolution images on top of beverages
New features include a ‘Glow’ natural extract that glows under UV light

Related blog posts

Rebecca Connors • May 10, 2026

‘Live Scores’ Channel: Turn Every Goal Into More Orders for your Venue

The biggest soccer/football season of the year is approaching fast, and venues that prepare now will be the ones that win customer traffic, increase revenue, and build lasting guest loyalty. To help your business capture this opportunity, Ripples introduces the ‘Live Scores’ channel – an automated real-time feature designed to turn live match moments into
Rebecca Connors • May 10, 2026

Predictions: Turn Pre-Game Traffic Into More Orders & Visits

Huge revenue opportunity of the biggest soccer/football season doesn’t start at kickoff – it starts before the game even begins. That’s why Ripples introduces Predictions – a free pre-game feature that helps venues capture customers earlier by turning score guesses into interactive drink experiences before the match. Predictions allows customers to submit their prediction before
Pink cocktail printed with "She says yes" next to a Ripples cocktail printer
Rebecca Connors • May 7, 2026

Recipe: Blackberry Rosemary Gimlet

A complex fruit forward summer cocktail recipe modified to include smooth cocktail foam. Perfect for a printed message as a cocktail garnish