Lavazza has been a part of the New York US Open tournament since 2015, proudly serving as their official coffee partner. This year, with the Lavazza Suite and fan week events, Lavazza was able to connect with coffee lovers like never before.We were so proud to be a part of their activation. It was an honor to “top off” the drinks served at the US Open with a way to delight and strengthen connections, helping to highlight Lavazza’s excellence, community, and impeccable training standards (just like the Tennis Pros). Lavazza served up coffees that were truly ace!
Cafés were never just about coffee; they’re what sociologists call “third places”: the spaces between home and work where people connect, unwind, and feel a sense of belonging.These environments don’t just serve good coffee - they build routines, relationships, and emotional attachment. And that’s what drives repeat visits and long-term profitability.According to Duke University research, 40-45% of our daily actions are driven by habit, meaning customers don’t repeatedly choose a café because it’s the best; they choose it because it’s familiar.Once that habit is formed, switching requires effort, and most people simply don’t. But habit alone isn’t what creates real loyalty - recognition does.Here is why investing in your regulars isn’t just good hospitality - it’s one of the most powerful drivers of long-term business success:
A seafood restaurant in Charlotte became known for something unusual: its espresso martini. Not because of the recipe. Because of what happened when it reached the table. Sea Level, an upscale venue in Uptown Charlotte, was recently recognized by Charlotte Magazine for its printed espresso martini. The more interesting story is how the team turned
* The discount on the Ripple Makers is automatically reflected in the product price. * Enjoy 15% off the Ripple Maker II PRO (up to $450) , our highest discount. Get 10% off the Ripple Maker II. * Discount may vary by currency.
April Offer:
Offer valid through 17/05/26
Save Up to €420 on the Ripple Maker Package
* The discount on the Ripple Makers is automatically reflected in the product price. * Enjoy 15% off the Ripple Maker II PRO (up to 420 €) , our highest discount. Get 10% off the Ripple Maker II.
April Offer:
Offer valid through 17/05/26
Save Up to £360 on the Ripple Maker Package
* The discount on the Ripple Makers is automatically reflected in the product price. * Enjoy 15% off the Ripple Maker II PRO (up to £360) , our highest discount. Get 10% off the Ripple Maker II.