Bars & Restaurants Archives

stephanie • February 16, 2020

6 Fresh Cocktail Trends for 2020 (And 3 That Are Definitely Done)

Lay These Three Trends to Rest in 2019 First things first. Before we get into the cocktail trends that are sweeping 2020 (many of which are layovers from last year) let’s start with what’s out. Last year was a great year for spirits in many ways, and we all had fun with our Aperol Spritzes,

Bars & Restaurants Hospitality & Travel

I drank beer before it was cool Guinness

stephanie • February 16, 2020

Share of Voice: 9 Influencer Marketing Stats Every Big Beer Brand Should Know

There’s no question about it. In 2020, getting social media right is a must for big beer brands to connect with millennial audiences, and influencers can be a powerful conduit to that elusive market. Big beer brands know this. And they’re allocating their budgets accordingly, despite heavy criticism from both journalists and consumers who don’t

Bars & Restaurants

stephanie • November 21, 2019

Ripples Wins ‘Bar Innovation Award’ at Restaurant & Bar Tech Live in London

The Ripples team was in London this week at Restaurant & Bar Tech Live, Europe’s leading event for profit-driving technologies in the restaurant and bar sector. The highlight of the show is the Innovation Awards, which the show’s organizers describe as follows: “In an industry saturated by a constant influx of new products, our innovation

Bars & Restaurants Company News

stephanie • November 19, 2019

5 business insights from Starbucks holiday drink menu

When the air turns crisp, Mariah Carey begins to take over the airwaves, and everything starts to look a little red, green and sparkly, you know one thing is for sure: the Starbucks holiday drink menu is coming. Whether you love them or you don’t, you have to admit that Starbucks dominates the holiday season.

Bars & Restaurants Cafes & Bakeries

stephanie9 • October 21, 2019

Innovative Food & Beverage Trends in 2019

Food and beverage forecasting is not a science, and just like in any art form, trends in the foodservice world are constantly shifting to reflect the changing interests and needs of our guests and consumers. Besides being a fun game, keeping up with these trends is important to F&B directors, hotel or restaurant owners, chefs,

Bars & Restaurants Hospitality & Travel

stephanie • July 24, 2019

8 International Beer Trends You Need to Know

For as different as people are all over the world, there are a few things that nearly everyone can agree on: that love is worth fighting for, that family comes first, and that beer is very good. International Beer Day coming up on August 2nd is a celebration of everyone’s favorite malted beverage, and to honor

Bars & Restaurants Hospitality & Travel

stephanie • May 29, 2019

8 essential types of social media marketing for restaurants

In a few short years, social media marketing for restaurants went from a part-time, half-hearted effort for many to a centerpiece of an overall marketing strategy for all. However, just because social media marketing is something that almost every restaurant is doing doesn’t mean it’s necessarily being done well. This is frustrating, because there’s no

Bars & Restaurants Creative Content

stephanie • April 23, 2019

Turning great customer experiences into glowing online reviews

Updated January 16, 2020 Every business owner, manager and employee in the hospitality industry knows that online reviews are important. In 2020, this is no great secret, no aha moment waiting to happen. Anyone from the owner of a Courtyard Marriott in a major city to the barista in a local coffee shop knows how

Bars & Restaurants Hospitality & Travel

stephanie • April 11, 2019

5 Must-See Examples of Experiential Event Marketing

Rare is the company that isn’t looking to make a splash at their next conference, trade show or product launch. The numbers propelling event marketing are compelling enough: according to The 2019 Event Marketing Report from event management platform Bizzabo, most marketers believe event marketing is the single most important and effective marketing channel as it

Bars & Restaurants

Stephanie Morrison • November 21, 2018

Ripples + Guinness = Stoutie (A Selfie on a Beer!)

Today’s stream of digital communication is increasingly crowded, so Guinness and Ripples have partnered up to move the brand-consumer conversation to an engaging new platform that cuts through the noise — beverage tops. With bev-top media, pints of Guinness become an innovative canvas for delighting customers with personalized messages and images. Case in point: the

Bars & Restaurants Customer Stories

stephanie • May 14, 2018

Video: Printing pictures on pints creating buzz for Louisville bar

Kate Springer of WDRB produced this story about the new Ripple Maker at World of Beer in Louisville, KY. From the story: “Once one person sees it, they’re like ‘how do I get that on my beer, what do I need to order’,” said general manager Bryan Norman. Watch the full piece on video

Bars & Restaurants Customer Stories

stephanie • April 26, 2018

How we got Guinness’s Attention and Boosted Their Sales

On St. Patrick’s Day 2018, 6 bars used the “Ripples Effect” to wow their customers. Ripples’ Product Marketing Manager Geva Telem shares all the details on how this campaign came to be: I joined Ripples in Spring 2017. The Coffee Ripples product impressed me, but as soon as I signed the paperwork they started talking

Bars & Restaurants Customer Stories