What does it take to invent and lead a brand new category in the market? When you really invent something (vs just repackaging) it means lots of R&D, and engineering, and paperwork, and then lawyers, and more paperwork, and then – patents. When it’s a product like the Ripple Maker, that research and design is
Planning sustainable events is better for the planet – but it’s also better for your brand. high parentage of Gen Zs and Gen Ys believe that companies should address urgent environmental issues. So it comes as no surprise that sustainability is top of mind for event creators. But if you’re expecting a list of strict