Beer Category

Bev-top media, a new tech category designed to create consumer engagement by imprinting personalized content on drinks, delivers 26% uplift in year-over-year sales for Guinness. Tel Aviv, Israel, 30 June 2020 – Ripples releases results of a pilot study to measure the impact of bev-top media on local draft sales for the global beer brand…
Mikes Place Guinness Ripples Pilot 2020t

Guinness Sales Increase By 26% YOY Following Use of Innovative On-Trade Technology

Bev-top media, a new tech category designed to create consumer engagement by imprinting personalized content on drinks, delivers 26% uplift

  Diageo’s Will Harvey and Rewrite Digital’s Jon Reay discuss how digital technologies such as AR and AI devices such as Alexa can help the beverage industry adapt to challenges and opportunities in the wake of Covid-19      Tel Aviv, Israel, 8 June 2020 – The beverage industry’s rapidly increasing adoption of digital technology…

New DrinkX Podcasts Reveal the Digital Transformation of the Beverage Industry

Diageo’s Will Harvey and Rewrite Digital’s Jon Reay discuss how digital technologies such as AR and AI devices such as

Global lockdown is slowly beginning to lift and we’re all eager to resume enjoying the experience of drinking and eating out. But with social distancing as the new normal, it remains to be seen how these experiences will change. No one is more eager to understand than the cafe, restaurant, and bar businesses themselves as…

Social Distancing Adds New Touchpoints in the Customer Journey for F&B Businesses

Global lockdown is slowly beginning to lift and we’re all eager to resume enjoying the experience of drinking and eating

Will Harvey is the Digital Innovation Manager, and a member of the Culture, Media & Futures Team at Diageo - one of the world’s largest distillers and makers of leading global alcoholic beverage brands including Guinness, Smirnoff, Johnnie Walker and Baileys. As DIM, Will works directly with the Head of Technology & Innovation to scout,…

DRINKX PODCAST | EPISODE 3: WILL HARVEY, DIAGEO

Will Harvey is the Digital Innovation Manager, and a member of the Culture, Media & Futures Team at Diageo –

While the world's HORECA industries wait anxiously for signs of the 'day after' Covid-19, public return to these hospitality services will likely be gradual as we learn to adjust to social distancing. Tracking the pace of this process is critical. For many businesses, the difference between several weeks or months could mean staying afloat versus closing…
Ripples drink content during Covid-19

Bev-top media tech keeps a finger on the pulse of HORECA industry during Covid-19

While the world’s HORECA industries wait anxiously for signs of the ‘day after’ Covid-19, public return to these hospitality services

If you’re struggling to understand the effects of Covid-19 on the alcohol industry - you’re not alone. A big picture snapshot of the current situation is composed of starkly contrasting black and white trends, each telling very different tales. On the one hand, online sales are booming globally as many people are drinking more at…
Drink industry trends post Covid-19

Emerging Alcohol Trends That Are Likely to Stay After Covid-19

If you’re struggling to understand the effects of Covid-19 on the alcohol industry – you’re not alone. A big picture