millennials Archives

Stephanie Morrison • July 21, 2023

7 Ways to Use Ripples to Successfully Leverage Trending Social Media Content

If you’re managing a social media account you know how important it is to stay consistent online. Being a part of your customers’ daily routines keeps your brand top of mind when they’re ready to make a purchase. And one fantastic way to do this is by jumping on trending content! So, let’s talk about

Ripples Customer Social Media Content Examples

Stephanie Morrison • March 9, 2023

Social Media Content Ideas

View this post on Instagram A post shared by ??? ???? ???? (@the_blue_door_) View this post on Instagram A post shared by Big Baby Rolls and Donuts (@bigbabyrolls) View this post on Instagram A post shared by THE OFFICIAL CAFÉ GEORGETOWN (@cafegeorgetowndc) View this post on Instagram A post shared by Rudy Willingham (@rudy_willingham) View

Customer Stories

Stephanie • April 8, 2021

How to Market to Millennials

Millennial purchasing power has always been incredibly strong; in 2020 in the US alone this group represented approximately $1.4 trillion in disposable income.

Bars & Restaurants Cocktails

Stephanie • June 3, 2020

How Specialty Coffee Brands Are Using Visual Storytelling to Stay Top of Mind

Smell may be the dominant sense associated with good coffee, but visual cues are more important than ever for expressing the full story of what goes into making that latte. And there’s a lot to show – heritage, value chains, product innovation, sustainability, culture. “The growing demand for specialty coffee follows the growing consumer interest

Coffee Creative Content

Stephanie • March 8, 2020

New insights to help you understand the Gen Z drinker

Just when you think you’ve finally got a handle on millennials and all their very specific purchasing and drinking preferences, here comes Gen Z. With a smartphone in one hand and their other index finger on the pulse of a number of important social issues, Gen Z have arrived and they’re ready to become the

Cocktails

Stephanie • February 16, 2020

6 Fresh Cocktail Trends for 2020 (And 3 That Are Definitely Done)

Lay These Three Trends to Rest in 2019 First things first. Before we get into the cocktail trends that are sweeping 2020 (many of which are layovers from last year) let’s start with what’s out. Last year was a great year for spirits in many ways, and we all had fun with our Aperol Spritzes,

Bars & Restaurants Cocktails Creative Content Hospitality & Travel

I drank beer before it was cool Guinness

Stephanie • February 16, 2020

Share of Voice: 9 Influencer Marketing Stats Every Big Beer Brand Should Know

There’s no question about it. In 2020, getting social media right is a must for big beer brands to connect with millennial audiences, and influencers can be a powerful conduit to that elusive market. Big beer brands know this. And they’re allocating their budgets accordingly, despite heavy criticism from both journalists and consumers who don’t

Beer

Stephanie • January 29, 2020

The Ultimate List Of 2020 Food and Beverage Trends

Check out the 2021 list! The last few years have seen a major upheaval in the food and beverage industry, and it will come to the surprise of no one that it’s millennials driving the change. To capture that lucrative millennial market, everyone from mom and pop shop diners to high-end restaurants to grocery stores

Creative Content Customer Stories Success Stories

Stephanie • January 16, 2020

Millennials and the nitro drink trend that won’t fade away

There’s a reason millennial opinion is so important. It’s not because millennials are the biggest living generation, and it’s not because they’ve got major spending power, although those are compelling reasons as well. It’s because millennials tend to like awesome things like the glocal food movement, craft breweries, and independently owned coffee shops, so to

Beer Coffee

Stephanie • July 24, 2019

8 International Beer Trends You Need to Know

For as different as people are all over the world, there are a few things that nearly everyone can agree on: that love is worth fighting for, that family comes first, and that beer is very good. International Beer Day coming up on August 2nd is a celebration of everyone’s favorite malted beverage, and to honor

Beer

Stephanie • June 18, 2019

7 must-serve foamy summer cocktails for 2019

Ah, summer and the sweet certainties it brings. That Daddy Yankee will take on everyone for song of the year, that everyone’s dad will embarrass them by wearing Bermuda shorts, and that hordes of thirsty fun-seekers will flock to your bar or pub to try the hottest – well, the coolest – foamy summer cocktails

Bars & Restaurants Cocktails

Stephanie • April 23, 2019

Turning great customer experiences into glowing online reviews

Updated January 16, 2020 Every business owner, manager and employee in the hospitality industry knows that online reviews are important. In 2020, this is no great secret, no aha moment waiting to happen. Anyone from the owner of a Courtyard Marriott in a major city to the barista in a local coffee shop knows how

Bars & Restaurants Hospitality & Travel