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The second campaign was launched around Halloween, a celebration of lighthearted creativity that gives people the chance to be anyone and anything in the world. Customers who scanned the QR code were met with spooky, fun designs that turned them into Count Dracula, monsters, and other creatures associated with the holiday. Customers’ selfies were perfectly…

Guinness Korea puts customers at the center of its creative campaigns

Guinness is one of the world’s leading beer brands, specializing in Irish stout beer and active in more than 120 countries, including Korea.

How to Market to Millennials

Millennial purchasing power has always been incredibly strong; in 2020 in the US alone this group represented approximately $1.4 trillion in disposable income.

This February we had a very special live edition of Mixed Drink Monday - on a Wednesday! Our special guest instructor Or Asulin - a passionate mixologist with a flair for detail -  welcomed Emily to Poupée, one of Tel Aviv's most renowned bars. Or loves to experiment with new flavors and to reinvent old…

Valentine’s Day Cocktail Recipes

This February we had a very special live edition of Mixed Drink Monday – on a Wednesday! Our special guest

Bev-top media, a new tech category designed to create consumer engagement by imprinting personalized content on drinks, delivers 26% uplift in year-over-year sales for Guinness. Tel Aviv, Israel, 30 June 2020 – Ripples releases results of a pilot study to measure the impact of bev-top media on local draft sales for the global beer brand…

Guinness Sales Increase By 26% YOY Following Use of Innovative On-Trade Technology

Bev-top media, a new tech category designed to create consumer engagement by imprinting personalized content on drinks, delivers 26% uplift

  Diageo’s Will Harvey and Rewrite Digital’s Jon Reay discuss how digital technologies such as AR and AI devices such as Alexa can help the beverage industry adapt to challenges and opportunities in the wake of Covid-19      Tel Aviv, Israel, 8 June 2020 – The beverage industry’s rapidly increasing adoption of digital technology…

New DrinkX Podcasts Reveal the Digital Transformation of the Beverage Industry

Diageo’s Will Harvey and Rewrite Digital’s Jon Reay discuss how digital technologies such as AR and AI devices such as

Smell may be the dominant sense associated with good coffee, but visual cues are more important than ever for expressing the full story of what goes into making that latte. And there’s a lot to show - heritage, value chains, product innovation, sustainability, culture. “The growing demand for specialty coffee follows the growing consumer interest…

How Specialty Coffee Brands Are Using Visual Storytelling to Stay Top of Mind

Smell may be the dominant sense associated with good coffee, but visual cues are more important than ever for expressing

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