social media Category

Bev-top media, a new tech category designed to create consumer engagement by imprinting personalized content on drinks, delivers 26% uplift in year-over-year sales for Guinness. Tel Aviv, Israel, 30 June 2020 – Ripples releases results of a pilot study to measure the impact of bev-top media on local draft sales for the global beer brand…
Mikes Place Guinness Ripples Pilot 2020t

Guinness Sales Increase By 26% YOY Following Use of Innovative On-Trade Technology

Bev-top media, a new tech category designed to create consumer engagement by imprinting personalized content on drinks, delivers 26% uplift

  Diageo’s Will Harvey and Rewrite Digital’s Jon Reay discuss how digital technologies such as AR and AI devices such as Alexa can help the beverage industry adapt to challenges and opportunities in the wake of Covid-19      Tel Aviv, Israel, 8 June 2020 – The beverage industry’s rapidly increasing adoption of digital technology…

New DrinkX Podcasts Reveal the Digital Transformation of the Beverage Industry

Diageo’s Will Harvey and Rewrite Digital’s Jon Reay discuss how digital technologies such as AR and AI devices such as

Smell may be the dominant sense associated with good coffee, but visual cues are more important than ever for expressing the full story of what goes into making that latte. And there’s a lot to show - heritage, value chains, product innovation, sustainability, culture. “The growing demand for specialty coffee follows the growing consumer interest…

How Specialty Coffee Brands Are Using Visual Storytelling to Stay Top of Mind

Smell may be the dominant sense associated with good coffee, but visual cues are more important than ever for expressing

Global lockdown is slowly beginning to lift and we’re all eager to resume enjoying the experience of drinking and eating out. But with social distancing as the new normal, it remains to be seen how these experiences will change. No one is more eager to understand than the cafe, restaurant, and bar businesses themselves as…

Social Distancing Adds New Touchpoints in the Customer Journey for F&B Businesses

Global lockdown is slowly beginning to lift and we’re all eager to resume enjoying the experience of drinking and eating

If you’re struggling to understand the effects of Covid-19 on the alcohol industry - you’re not alone. A big picture snapshot of the current situation is composed of starkly contrasting black and white trends, each telling very different tales. On the one hand, online sales are booming globally as many people are drinking more at…
Drink industry trends post Covid-19

Emerging Alcohol Trends That Are Likely to Stay After Covid-19

If you’re struggling to understand the effects of Covid-19 on the alcohol industry – you’re not alone. A big picture

Ripples is super excited to be launching DrinkX, a new podcast about next-gen drink experiences. DrinkX is about the developing influence of consumer drink experiences on the beverage sector, from the changing nature of drink occasions, to digital innovations in drink marketing, to new developments in customization. Beyond offering multiple perspectives on drink experience from…
DrinkX Podcast

Ripples Launches DrinkX, a Podcast by and for Beverage Experts 

Ripples is super excited to be launching DrinkX, a new podcast about next-gen drink experiences. DrinkX is about the developing