guinness Archives

Stephanie Morrison • December 13, 2024

Year in Review: Sports

Sporting events like EUROS 2024, the US Open, and of course the Olympics, and partnerships with athletes and influencers, were a key way brands and businesses captured attention and found new fans in 2024. Sports fans and athletes alike make emotional connections with their teams, players, and with the brands that facilitate an experience for

Stephanie • October 19, 2022

4 Fantastic Beer Marketing Campaigns From Around the World

At the Spirits Innovation Conference in London Yossi Meshulam, Ripples CEO, shared several case studies to demonstrate how beer and spirits brands can use innovation to make their brands stand out. Here are a few of the beer marketing campaigns he discussed, plus takeaways for you – no matter what size brand or budget you’re

Beer Industry Trends

Stephanie • April 21, 2021

Guinness Korea puts customers at the center of its creative campaigns

Guinness is one of the world’s leading beer brands, specializing in Irish stout beer and active in more than 120 countries, including Korea.

Beer Creative Content Customer Stories

Stephanie • June 9, 2019

We were featured on Bar Rescue!

If you’re not familiar, Bar Rescue is niche reality television at its finest. Now in its sixth season, the show stars industry legend Jon Taffer as he helps revitalize failing bars and restaurants across the United States with his characteristic ‘tough love’ attitude and an entourage of professional food and beverage consultants. Titled ‘Driving Miss

Bars & Restaurants Beer Cocktails Company News Customer Stories

Stephanie • November 21, 2018

Ripples + Guinness = Stoutie (A Selfie on a Beer!)

Today’s stream of digital communication is increasingly crowded, so Guinness and Ripples have partnered up to move the brand-consumer conversation to an engaging new platform that cuts through the noise — beverage tops. With bev-top media, pints of Guinness become an innovative canvas for delighting customers with personalized messages and images. Case in point: the

Beer

Stephanie • April 26, 2018

How we got Guinness’s Attention and Boosted Their Sales

On St. Patrick’s Day 2018, 6 bars used the “Ripples Effect” to wow their customers. Ripples’ Product Marketing Manager Geva Telem shares all the details on how this campaign came to be: I joined Ripples in Spring 2017. The Coffee Ripples product impressed me, but as soon as I signed the paperwork they started talking

Beer Creative Content Customer Stories