cocktails Archives

stephanie9 • November 11, 2020

This Holiday Season, Deck the Cups With Bev-Top Media

For brands worldwide, the holiday season isn’t just around the corner – it’s already here. From mega online sales to gift shopping, this festive period’s business influence is in full power and holiday branding is the focal point. If you’re looking for original solutions that will elevate your brand around this critical period, look no

stephanie9 • October 16, 2020

Tap into Technology to Catch up on Beverage Consumers’ Changing Habits

Recent global events have changed countless aspects of consumers’ lives, including their spending habits. According to McKinsey, 75% of US consumers opted for new brands during the pandemic, and 1 in 4 consumers globally have done so. This shift is sudden but may not be fading, as we learn that nearly 90% plan to stick

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Stephanie • May 27, 2020

Social Distancing Adds New Touchpoints in the Customer Journey for F&B Businesses

Global lockdown is slowly beginning to lift and we’re all eager to resume enjoying the experience of drinking and eating out. But with social distancing as the new normal, it remains to be seen how these experiences will change. No one is more eager to understand than the cafe, restaurant, and bar businesses themselves as

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jfisher • May 22, 2020

DRINKX PODCAST | EPISODE 3: WILL HARVEY, DIAGEO

Will Harvey is the Digital Innovation Manager, and a member of the Culture, Media & Futures Team at Diageo – one of the world’s largest distillers and makers of leading global alcoholic beverage brands including Guinness, Smirnoff, Johnnie Walker and Baileys. As DIM, Will works directly with the Head of Technology & Innovation to scout,

Beer Cocktails Podcast

jfisher • May 11, 2020

DRINKX PODCAST | EPISODE 2: ILAN AVITSUR, ROUST INC.

In episode 2 of the DrinkX podcast we hear about Ilan Avitsur’s fifteen year acscent from local bartender on the local Tel Aviv bar scene, to Area Manager for one of the world’s top 10 spirits companies, Roust Inc. The episode begins with Ilan telling the incredible story of how one man’s vision turned Russian

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Stephanie • May 3, 2020

Bev-top media tech keeps a finger on the pulse of HORECA industry during Covid-19

While the world’s HORECA industries wait anxiously for signs of the ‘day after’ Covid-19, public return to these hospitality services will likely be gradual as we learn to adjust to social distancing. Tracking the pace of this process is critical. For many businesses, the difference between several weeks or months could mean staying afloat versus closing

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Stephanie • April 30, 2020

Emerging Alcohol Trends That Are Likely to Stay After Covid-19

If you’re struggling to understand the effects of Covid-19 on the alcohol industry – you’re not alone. A big picture snapshot of the current situation is composed of starkly contrasting black and white trends, each telling very different tales. On the one hand, online sales are booming globally as many people are drinking more at

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jfisher • March 31, 2020

Ripples Launches DrinkX, a Podcast by and for Beverage Experts

Ripples is super excited to be launching DrinkX, a new podcast about next-gen drink experiences. DrinkX is about the developing influence of consumer drink experiences on the beverage sector, from the changing nature of drink occasions, to digital innovations in drink marketing, to new developments in customization. Beyond offering multiple perspectives on drink experience from

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Stephanie • March 30, 2020

The Bigger Picture: How the Global Alcohol Industry Is Responding to Covid-19

Over the past few weeks, as COVID-19 continues to spread and containment efforts reach new peaks, global sentiment has turned from shock to anxiety (and everything in between) quite quickly. For many of us COVID-19 creates a very uncertain future. People are concerned about their own health, the health of their loved ones, school, employment,

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Stephanie • March 30, 2020

5 At-Home Mixologists Share Their Favorite Quarantine Cocktails

For better or worse, the shift towards at-home mixology couldn’t be more timely. This list of home mixologist influencers from around the globe – and their Instagammable works of drink art – will inspire you to get crafty at your own bar cart. As all things seasonal, local, and even foraged continue to dominate cocktail

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ripples cocktail: a little bit of goodness

Stephanie • March 25, 2020

Responding to Covid-19: How Bars & Cafes Are Using Ripples

The recent tidal wave of Covid-19 related memes underlines the power of positive content to help us cope collectively in times of crisis. As one popular illustrator notes, “Using art and humor right is one of the most comforting things in times like this… it normalizes the situation we’re in without really ignoring the concern.“

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Stephanie • March 8, 2020

New insights to help you understand the Gen Z drinker

Just when you think you’ve finally got a handle on millennials and all their very specific purchasing and drinking preferences, here comes Gen Z. With a smartphone in one hand and their other index finger on the pulse of a number of important social issues, Gen Z have arrived and they’re ready to become the

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