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“We wanted to be innovative, and we were
surprised to see an increase in latte sales”

“We wanted to be innovative, and we were surprised to see an increase in latte sales”

Doutor Coffee Farm is a buzzy new, “high-class Doutor” location in Tokyo, Japan. It’s leaped
beyond convenience-style coffee stations or diner coffee to third-wave specialty coffee service. 
We had the opportunity to speak to Ms. Kabe from the New Business Development department
at the head office along with Store Manager Ms. Uchida about their Ripples introduction and
customer reactions. 
Doutor Coffee Farm is a buzzy new, “high-class Doutor” location in Tokyo, Japan. It’s leaped beyond convenience-style coffee stations or diner coffee to third-wave specialty coffee service. 
We had the opportunity to speak to Ms. Kabe from the New Business Development department at the head office along with Store Manager Ms. Uchida about their Ripples introduction and customer reactions. 
What made Doutor, a long-established coffee chain, decide to introduce a new
technology like Ripples?
Kabe: Since “Doutor Coffee Farm” is a new business format, we wanted to take the opportunity
to explore new initiatives. In May 2021, we introduced Ripples with the aim of further
increasing our customer base when we introduced our menu for this new specialty-coffee
concept. 
Before the launch, we only offered simple milk-based cafe lattes, but since we were promoting
and serving specialty coffee, we wanted to increase the number of milk-based menu items so
that even more people could enjoy our drinks. There are many people who don’t like coffee. We
now offer three types of milk-based drinks: Café Latte, Café Mocha, and Cappuccino, and the
aim was to give the Café Latte a special feel by using the Ripples print. Highlighting these drinks
was a big reason behind our introduction of the Ripple Maker.
What made Doutor, a long-established
coffee chain, decide to introduce a new
technology like Ripples?
Kabe: Since “Doutor Coffee Farm” is a new
business format, we wanted to take the
opportunity to explore new initiatives. In
May 2021, we introduced Ripples with the
aim of further increasing our customer base
when we introduced our menu for this new
specialty-coffee concept. 
Before the launch, we only offered simple
milk-based cafe lattes, but since we were
promoting and serving specialty coffee, we
wanted to increase the number of milk
-based menu items so that even more
people could enjoy our drinks. There are
many people who don’t like coffee. We now
offer three types of milk-based drinks: Café
Latte, Café Mocha, and Cappuccino, and the
aim was to give the Café Latte a special feel
by using the Ripples print. Highlighting
these drinks was a big reason behind our
introduction of the Ripple Maker.
How did your staff and customers react when you introduced them to Ripples?
Whether it’s a wedding monogram or a photo of the birthday boy, customized macarons are
the perfect way to highlight your guest of honor with a treat as sweet as they are.
2. How did your staff and customers
react when you introduced them to
Ripples?
Whether it’s a wedding monogram or a
photo of the birthday boy, customized
macarons are the perfect way to highlight
your guest of honor with a treat as sweet as
they are.

“Ripples Yearly Plan totally change the way I think of my marketing
activities I’m constantly coming up with new ideas, and the results have
been amazing. It’s truly a game-changer”

Ms. Uchida, Store Manager

“Ripples Yearly Plan totally
change the way I think of my
marketing activities I’m
constantly coming up with
new ideas, and the results
have been amazing. It’s truly a
game-changer”

Ms. Uchida, Store Manager
Compared to your original expectations, how has Ripples impacted your sales, social
media reach, and the in-store experience for your customers?
Cookies for a cause? Custom printed macarons are an easy and elegant way to extend your
event theme to the dessert table.
For corporate events, printed macarons can double as edible business cards. Printing your
company’s logo or slogan ensures your brand is both seen and tasted, leaving an impression
that lasts far beyond your event.
With Ripples, adding custom macarons to your event catering is quick and simple.
The Ripple Maker dessert printing machine prints three macarons at a time in just seconds, so
you can prepare ahead in bulk or offer live, on-demand customization without slowing down
service. Whether you’re printing logos, messages, or themed designs, Ripples makes it easy to
personalize desserts for any occasion. Fast, flexible, and built for high-volume events, it’s the
perfect way to serve branded macarons that leave a lasting impression.
Compared to your original expectations,
how has Ripples impacted your sales,
social media reach, and the in-store
experience for your customers?
Cookies for a cause? Custom printed
macarons are an easy and elegant way to
extend your event theme to the dessert
table.
Le Café V
Create a priceless experience for the price of a coffee.
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