When James Ross, Director of Operations at Hilton London Tower Bridge, first saw Ripples at the Hilton group’s Food and Beverage conference, he knew it would be perfect for adding impact and a unique twist to cocktails at the hotel’s opulent Two Ruba bar. “Ripples is quite unlike anything I’ve ever seen before, and instantly sparked my imagination,” says James. “London is an extremely competitive market for cocktails, so our goal for Two Ruba is to deliver an exceptional customer experience that enhances the identity of the bar. Ripples brings that special wow factor that ensures ours stand out.”
Serving expertly crafted cocktails in a sophisticated bar and lounge, Two Ruba brings a dash of glamour and lashings of luxury to Tower Bridge. The mixologists at Two Ruba use Ripples to enhance and personalize a variety of exclusively devised cocktails for VIP guests, conferences and events such as Halloween and Valentine’s Day.
Rather than charging extra for a drink, Two Ruba have employed Ripples to deliver impact that creates a lasting impression on customers, as James explains: “Whether you’re serving a cocktail or a coffee, Ripples adds uniqueness and value to that drink. Customers are really impressed and excited when they see it. The bonus is that they share a photo of their drink on social media, which yields value on our side, as it helps build buzz for Two Ruba as a destination venue.”
James continues: “Our team is really enjoying using the Ripple Maker, it’s highly intuitive with the touchscreen that allows you to choose from hundreds of designs or upload your own. The reaction you get is fantastic, and it’s proving valuable for creating a highly personalized VIP service. On top of this, it’s extremely easy to use and very reliable – even at busy times, as it only takes a few seconds to print”.
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