Stephanie • January 16, 2020
There’s a reason millennial opinion is so important. It’s not because millennials are the biggest living generation, and it’s not because they’ve got major spending power, although those are compelling reasons as well. It’s because millennials tend to like awesome things like the glocal food movement, craft breweries, and independently owned coffee shops, so to
Stephanie • November 21, 2018
Today’s stream of digital communication is increasingly crowded, so Guinness and Ripples have partnered up to move the brand-consumer conversation to an engaging new platform that cuts through the noise — beverage tops. With bev-top media, pints of Guinness become an innovative canvas for delighting customers with personalized messages and images. Case in point: the
Stephanie • April 26, 2018
On St. Patrick’s Day 2018, 6 bars used the “Ripples Effect” to wow their customers. Ripples’ Product Marketing Manager Geva Telem shares all the details on how this campaign came to be: I joined Ripples in Spring 2017. The Coffee Ripples product impressed me, but as soon as I signed the paperwork they started talking
