Le Café V: Create a priceless experience for the price of a coffee
The name Louis Vuitton has always made us think of luxury, elegance, and the iconic monogram that has become one of the brand’s most recognizable designs.
Earlier this year, the brand extended that idea of quality to coffee, opening their first boutique café atop the Louis Vuitton flagship store in Osaka, Japan. Le Café V offers customers an immersive experience that is all about the brand and its exclusive nature.
Customers eager to visit the café were looking forward to being surrounded by the famous Louis Vuitton monogram. An image shared by the brand on social media surprised and delighted followers, proving the power of bev-top media. louis Vuitton customers learned that each latte served is topped with a monogram-inspired print, created with the Ripple Maker.
This original way of extending the brand while staying true to its elegant image proved to be one of the brand’s most successful social media moves, generating a lot of interest in the company’s new location. Within 24 hours, more than 200k people like the post and it received more than 1,200 comments. It’s safe to assume that café visitors will continue to share images of the printed coffee monogram on their digital channels, creating an additional branding and sales boost.
