SKIMS pop-up café at Selfridges
No one understands the power of social media marketing quite like the Kardashians. Recently, Kim Kardashian West’s famous shapewear line, SKIMS, launched in the UK and became exclusively available at high-end department store chain Selfridges. As part of the festive virtual event, the Instagram leader chose to celebrate the brand using the Ripples Maker.The event’s focal point was a meticulously branded SKIMS Café that offered a themed menu with options such as “Sienna Americano” and “Coco Espresso.” Each drink was named after one of the skin tones featured in the SKIMS collection, celebrating the brand’s diversity. Every takeaway cup was branded with the SKIMS logo, and the entrepreneur herself was excited to tell millions of followers that she is “so obsessed with the SKIMS Cafe” and shared images and stories. The innovative branding move created a Kardashian-worthy social storm and received impressive media coverage from OK!, ABC News, and others.
