The Experiential Marketing team at ABinBev (parent company of Budweiser) had a unique idea for a brand activation at the 2022 World Cup games: to capture the most exciting moments—as they were happening—and print the designs onto beer.They integrated the tournament’s data with Ripples’ Bev-Top Media platform – a communications tool that can put any text or image on top of a foam-topped drink – installed Ripple Maker IIs at participating venues around the world.
Budweiser was able to automatically transform live score updates, game statistics, and stand out players into drink prints. Goals, players of the match, fan messages, and more were served atop cups of Budweiser beer to spectators in Qatar and participating locations around the world. Plant-based drink ink – developed from black carrots – was custom matched to Budweiser’s branded shade of red.
In two of the activation locations, Brazil and the UAE, ABinBev’s Experiential Marketing team analyzed the details of their net promoter score in real time.A Net Promoter Score is an important measuring tool for brands. The higher the score, the more likely someone is to recommend that brand to their friends. Scores of 50 or higher are considered excellent, while scores above 70 are considered world-class. With a combined average score of 96 at both locations, the Budweiser-Ripples results were off the charts!
What’s a Net Promoter Score?
A net promoter score (NPS) is a metric used to measure customer loyalty and satisfaction. It’s based on the responses to the question, “How likely are you to recommend [brand] to a friend or colleague?” on a scale of 0-10. The NPS is calculated by subtracting the percentage of customers who responded with scores of 0-6 (detractors) from the percentage of customers who responded with scores of 9-10 (promoters).
Spooky season is here! Besides cute dressed up kids, parties, and going door to door for candy (depending on your country), these monster cocktails created with the Halloween Frames on the Ripples WebApp are a big reason why I love this holiday. As Ripples’ resident barista/bartender and chief trainer, I’ve been hard at work “testing
Sober October is here, and mixologist Bob Peters’ Blue Cucumber Mocktail is stealing the show. Made with Ripples Foamer for a smooth, silky finish, it proves zero-proof drinks can still deliver big flavor and even bigger visual impact.
Whether you’re scaling up or just starting out, see how cafes and bakeries use the Ripple Maker coffee printer to attract crowds, stay ahead of trends, and grow their brand.
LiquidChefs
“In the last three months, the Ripple Makers have had an amazing impact on sales. Customers are now coming to us specifically for the Ripple Maker experience – enabling us to upsell to them for other beverage options too."
The Plaza Athénée Hotel in Paris has long been a synonym for Parisian luxury and style. Vogue best described it by saying that “25 Avenue Montaigne has been Paris’ most chic address since The Plaza Athénée opened its doors in 1913.” The hotel’s bond with French haute couture brand Dior dates back to the premiere of the fashion house’s inaugural ... Read more
Based in Vienna, Austria and working in seven countries (with more on the way), Espressomobil is an innovative coffee catering company known across the country for their retrofitted 3-wheeled mini vespas – The Espressomobil Apes and their delicious, innovative coffee services. Their mission is to create memorable coffee moments and to make an emotional impact ... Read more
The Experiential Marketing team at ABinBev (parent company of Budweiser) had a unique idea for a brand activation at the 2022 World Cup games: to capture the most exciting moments—as they were happening—and print the designs onto beer. They integrated the tournament’s data with Ripples’ Bev-Top Media platform – a communications tool that can put ... Read more
Express Kafeh specializes in providing specialty coffee at a variety of events, ranging from weddings and bar mitzvahs to trade shows and conferences across North America and in select European cities. Helmed by CEO and Founder Serge Butman, Express Kafeh’s emphasis on branding and customer engagement, with Ripples serving as their ultimate showstopper, leaves a ... Read more
Lexus dealerships worldwide are always looking for new ways to bring their “Experience Amazing” tagline to life. The Lexus Lounge at Lexus Kumagaya Minami, a dealership in Greater Tokyo, is not only a place to wait after a test drive or while waiting for routine car maintenance, the lounge is a place to be; on ... Read more
