Home Blog Bev-Top Media Leader, Ripples, Launches Next-Gen Platform – Ripples 2.0 – at Diageo’s 2021 World Class Global Finals

Bev-Top Media Leader, Ripples, Launches Next-Gen Platform – Ripples 2.0 – at Diageo’s 2021 World Class Global Finals

stephanieJuly 5, 2021
Next-Gen Platform – Ripples 2.0

Major Innovations Set to Further Increase Consumer Engagement and Venue Sales – essential in the post-pandemic hospitality come-back

 
  • Tel Aviv, Israel – July 5th, 2021 – Ripples today launches its next generation Bev-Top Media platform, Ripples 2.0. Showcased for the first time on the Diageo’s World Class Global Finals 2021 livestream, the breakthrough technology now includes several new features designed to increase consumer engagement and sales – considered to be crucial for hospitality brands and venues as they prepare for the post-pandemic rebuild.
Ripples utilizes cutting edge technologies to print high-resolution images on top of beverages – bringing a unique element of personalization and excitement. It is highly sought after by bartenders, influencers and customers for its ability to not only provide an extraordinary drinks experience, but also for its engaging consumer content that is designed to be shared on social media.Ripples 2.0, the latest iteration of this highly disruptive BevTech solution, offers several hardware and software improvements. These include the Ripple Maker II, which incorporates an updated sleek design, and major improvements such as variable print sizes, operational flow to cater for peak hours, direct access to the content cloud, and customizable branding options. A new ‘Glow’ natural extract is also available, providing a unique look and feel to any drink as it glows under UV light.Additionally, Ripples’ software technology now includes an app builder which allows brands to easily design and customize their web app, as well as manage their data and turn insights into successful campaigns.Yossi Meshulam, CEO of Ripples, comments: “We are thrilled to work alongside Diageo and announce Ripples 2.0 at World Class, the world’s biggest and most respected bartending competition. With this announcement we continue to passionately deliver innovative technologies that enable food & beverage brands to elevate their marketing campaigns to an entirely new level. Ripples 2.0 is designed to help businesses with sales growth, elevated organic social media content and a unique customer experience.”
The Ripples 2.0 platform includes a host of new features to help hospitality brands and venues increase consumer engagement and sales post-COVID
Ripples utilizes cutting edge technologies to print high-resolution images on top of beverages
New features include a ‘Glow’ natural extract that glows under UV light

Related blog posts

Rebecca Connors • May 4, 2026

Introducing Ripples New ‘Personalized Greetings’ Channel!

So, we've selected the top 50 most popular male and female names, paired them with friendly greetings, and created the “Personalized Greetings" channel on your Ripple Maker printer. Now, you can easily create more personal connections that drive repeat visits, stronger engagement, and increased social media exposure.
Rebecca Connors • April 30, 2026

Why Regulars Drive Real Revenue in Restaurants & Bars

Here are 3 reasons why investing in your regulars isn’t just good hospitality - it’s one of the most powerful drivers of long-term business success:
Rebecca Connors • April 30, 2026

Why Investing in Regulars Is the Smartest Move for Your Café

Cafés were never just about coffee; they’re what sociologists call “third places”: the spaces between home and work where people connect, unwind, and feel a sense of belonging.These environments don’t just serve good coffee - they build routines, relationships, and emotional attachment. And that’s what drives repeat visits and long-term profitability.According to Duke University research, 40-45% of our daily actions are driven by habit, meaning customers don’t repeatedly choose a café because it’s the best; they choose it because it’s familiar.Once that habit is formed, switching requires effort, and most people simply don’t. But habit alone isn’t what creates real loyalty - recognition does.Here is why investing in your regulars isn’t just good hospitality - it’s one of the most powerful drivers of long-term business success: